Taylor Murray, Creative Director & Founder
Professional Overview
Taylor Murray is a seasoned creative professional with a proven track record of driving innovation and success in the design and retail industries. As the Creative Director and Founder of Shwood Eyewear and Recover Inc., he leverages his extensive expertise in brand development, product design, and marketing to propel companies to new heights.
Experience Summary
Current Role
As the Creative Director and Founder of Shwood Eyewear, Taylor has been responsible for the overall creative vision and strategic direction of the company since 2009. Under his leadership, Shwood has established itself as a premier designer and manufacturer of high-quality, handcrafted eyewear, earning a reputation for its unique, environmentally-conscious approach. In his role, Taylor oversees all aspects of the design process, from conceptualization to production, ensuring that Shwood's products consistently meet the brand's standards for quality and innovation.
In addition to his work at Shwood, Taylor also serves as the Creative Director and Founder of Recover Inc., a sustainability-focused company he co-founded in 2010. At Recover, he leads the development of innovative, eco-friendly products that redefine traditional manufacturing processes and challenge industry norms.
Career Progression
Prior to founding Shwood and Recover, Taylor gained valuable experience in the outdoor and action sports industries. He served as the Tour Manager for the Campus Rail Jam Tour, where he was responsible for coordinating and executing high-profile events across the country. Additionally, he held marketing and sales roles at Boulder Freeride and BC Surf and Sport, honing his skills in brand strategy, customer engagement, and product positioning.
Academic Background
Taylor holds a Bachelor's degree in Business Administration from the University of Oregon, where he specialized in Marketing and Entrepreneurship. His academic achievements and practical experience have provided him with a well-rounded foundation to excel as a creative leader and entrepreneur.
Areas of Expertise
- Brand development and identity
- Product design and innovation
- Sustainable manufacturing practices
- Marketing strategy and execution
- Event planning and project management
- Retail sales and customer experience optimization
Professional Impact
Under Taylor's creative leadership, Shwood Eyewear has experienced significant growth, solidifying its position as a leading player in the premium eyewear market. The company's products have been featured in numerous publications, including Vogue, Esquire, and GQ, and have garnered numerous industry awards and accolades.
At Recover Inc., Taylor has spearheaded the development of groundbreaking sustainable products that have disrupted traditional manufacturing processes. His innovative approach has earned the company recognition from industry peers and environmental organizations, further cementing its reputation as a trailblazer in the sustainability space.
Conclusion
With his extensive expertise, innovative mindset, and unwavering commitment to excellence, Taylor Murray continues to drive transformative change in the design and retail industries. As he looks to the future, he remains focused on leveraging his creative vision and entrepreneurial spirit to create products and experiences that inspire and delight consumers while promoting sustainable practices and environmental responsibility.
