Taylor Nahrgang is an experienced marketing and partnerships professional with a strong focus on the Western and outdoor industries. As the Director of Partnership & Event Marketing at Ariat International, she leverages her expertise to drive strategic collaborations and impactful brand activations.
Experience Summary
Current Role
In her current role as Director of Partnership & Event Marketing at Ariat International, Taylor is responsible for developing and executing comprehensive partnership and event strategies to elevate the Ariat brand and enhance customer engagement. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to identify and secure lucrative partnership opportunities, as well as to plan and deliver successful brand events and activations.
Career Progression
Prior to her current position, Taylor held various leadership roles within Ariat International, including Director of Western & Work Partnerships and Senior Manager of Western & Outdoor Partnerships. She played a pivotal role in expanding the brand's reach and strengthening its presence in the Western and outdoor markets. Before joining Ariat, Taylor served as the Director of Marketing at Weatherby Inc. and as a Freelance Marketing Consultant, leveraging her expertise to drive impactful marketing initiatives for her clients.
Academic Background
Taylor holds a Bachelor's degree in Marketing from the University of Texas at Arlington, where she graduated with distinction.
Areas of Expertise
- Partnership and sponsorship management
- Event marketing and brand activation
- Western and outdoor industry knowledge
- Integrated marketing campaign development
- Strategic planning and execution
- Team leadership and cross-functional collaboration
Professional Impact
During her tenure at Ariat, Taylor has spearheaded several high-profile partnership and event initiatives that have significantly contributed to the brand's growth and visibility. She has successfully negotiated and secured key partnerships with prestigious industry events, professional athletes, and influencers, resulting in increased brand awareness and customer engagement. Additionally, Taylor has overseen the planning and execution of numerous successful brand activations, including product launches, experiential events, and digital campaigns, which have driven measurable business results.
Conclusion
With her deep industry expertise, proven track record of successful partnerships and events, and strong leadership skills, Taylor Nahrgang is poised to continue making a significant impact on the Western and outdoor markets. As the Director of Partnership & Event Marketing at Ariat International, she is committed to leveraging her extensive experience to drive innovative marketing strategies and foster meaningful brand connections with Ariat's target audience.
