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Taylor Nahrgang

Professional Summary



Professional Overview


Taylor Nahrgang is an accomplished marketing and partnership professional with over 15 years of experience in the outdoor, western, and work apparel industries. As the Director of Partnership & Event Marketing at Ariat International, she is responsible for driving strategic collaborations and executing impactful event campaigns to elevate the brand's presence and engage with its target audience.

Experience Summary



Current Role


As the Director of Partnership & Event Marketing at Ariat International, Taylor is responsible for leading the company's partnership strategy and event marketing initiatives. In this role, she has successfully negotiated and managed high-profile collaborations with industry-leading organizations, resulting in increased brand awareness and a significant boost in customer engagement. Taylor's strategic approach and ability to create meaningful partnerships have been instrumental in expanding Ariat's reach and solidifying its position as a premier lifestyle and performance apparel brand.

Career Progression


Prior to her current role, Taylor held various leadership positions at Ariat International, where she demonstrated her expertise in Western and outdoor partnerships. As the Director of Western & Work Partnerships, she spearheaded the development of innovative co-marketing campaigns that drove sales and strengthened Ariat's brand loyalty among its core customer base. Earlier in her career, Taylor served as the Director of Marketing at Weatherby Inc. and COPPER SPRING RANCH LLC., as well as a Freelance Marketing Consultant, where she honed her skills in brand strategy, event planning, and digital marketing.

Academic Background


Taylor holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated with honors and was recognized for her academic excellence.

Areas of Expertise


  • Partnership and event marketing strategy

  • Outdoor and western lifestyle brand management

  • Negotiation and contract management

  • Integrated marketing campaign development

  • Digital marketing and social media optimization

  • Event planning and execution

  • Cross-functional team leadership and collaboration


Professional Impact


Throughout her career, Taylor has demonstrated a track record of driving measurable results for the brands she has represented. At Ariat International, she has successfully negotiated partnerships that have generated millions in additional revenue and significantly increased the company's online and in-person brand engagement. Her ability to identify and capitalize on emerging industry trends has positioned Ariat as a leader in the outdoor and western apparel space.

Conclusion


With her deep industry expertise, strategic mindset, and proven ability to deliver impactful marketing initiatives, Taylor Nahrgang is poised to continue making a meaningful contribution to the growth and success of Ariat International. Her passion for the outdoors and western lifestyle, combined with her dynamic leadership and collaborative approach, make her a valuable asset in the fast-paced and competitive apparel industry.