Taylor Nelson

Art Director | New York, New York, United States

Professional Overview

Taylor Nelson is an experienced Art Director with a strong background in design and creative leadership. Specializing in visual branding, digital design, and omnichannel campaign development, they excel at crafting impactful, user-centric experiences that drive measurable business results.

Experience Summary

Current Role

As the Art Director at MERIT, Taylor oversees the creative vision and execution for a diverse portfolio of clients. In this role, they lead a talented team of designers, collaborating closely with cross-functional stakeholders to conceptualize and deliver visually stunning digital assets, print collateral, and immersive brand experiences. Through their strategic guidance and hands-on creative direction, Taylor has helped MERIT clients achieve significant improvements in engagement, conversion, and brand loyalty.

Career Progression

Prior to joining MERIT, Taylor served as the Art Director at THE CHARLES, where they spearheaded the redesign of the agency's brand identity and digital presence. Before that, they held progressive design roles at THE CHARLES, Julep Beauty, and POSSIBLE, honing their skills in visual design, user experience, and campaign development. Taylor's early career also included a stint as a Visual Designer at Microsoft, where they contributed to the launch of several high-profile software products.

Academic Background

Taylor holds a Bachelor of Fine Arts in Graphic Design from the University of Washington, where they graduated with distinction and were recognized for their innovative design solutions and strong conceptual thinking.

Areas of Expertise

• Visual branding and identity development

• Digital design for web, mobile, and social media

• Omnichannel campaign strategy and execution

• User experience design and information architecture

• Creative team leadership and mentorship

• Proficiency in Adobe Creative Suite, Figma, and prototyping tools

Professional Impact

At MERIT, Taylor has played a pivotal role in elevating the agency's creative output, leading the design team to deliver award-winning work for clients in the healthcare, technology, and consumer goods industries. Their design solutions have consistently driven increased engagement, website conversions, and brand loyalty for MERIT's clients.

Conclusion

With a passion for design, a keen eye for aesthetics, and a collaborative leadership style, Taylor Nelson is poised to continue making a significant impact in the creative industry. Leveraging their extensive experience and strong strategic acumen, they are committed to pushing the boundaries of visual design and creating innovative, user-centric experiences that help brands thrive in the digital age.