Professional Summary

Professional Overview

Taylor Pawelka is an accomplished marketing and business development executive with extensive experience in the logistics and supply chain industry. As the Vice President of Marketing and Alliances at ProShip, Inc. and the Vice President of Marketing at Varsity Logistics, Pawelka leverages their deep understanding of market trends and customer needs to drive strategic growth initiatives.

Experience Summary

Current Roles

• Vice President of Marketing and Alliances, ProShip, Inc. (2024-08-01 to Present): Responsible for leading the company's marketing and alliance strategies, building strong partnerships, and expanding the ProShip brand globally.

• Vice President of Marketing, Varsity Logistics (2023-04-01 to Present): Overseeing all marketing functions, including brand development, digital marketing, and demand generation, to support the company's growth objectives.

Career Progression

• Director of Marketing & Partnerships, ProShip, Inc. (2024-01-01 to 2024-08-01): Played a key role in strengthening ProShip's market position through strategic partnerships and innovative marketing campaigns.

• Director of Marketing, ProShip, Inc. (2020-10-01 to 2024-05-01): Drove the company's marketing initiatives, including the successful launch of several new products and services.

• Corporate Event Planner, Schoeneck Containers (2015-06-01 to 2016-01-01): Planned and executed high-profile corporate events, enhancing the company's brand visibility and customer engagement.

• External Relations Assistant, Bell Museum Of Natural History (2014-01-01 to 2015-05-01): Supported the museum's outreach and fundraising efforts, gaining valuable experience in stakeholder management.

• Event Coordinator (Intern), University of Minnesota Foundation (2012-09-01 to 2013-12-01): Contributed to the successful organization and execution of various university events and initiatives.

Academic Background

Pawelka holds a Bachelor's degree in Marketing from the University of Minnesota, where they specialized in brand strategy and digital marketing.

Areas of Expertise

• Strategic marketing and brand management

• Demand generation and digital marketing

• Collaborative partnership development

• Supply chain and logistics industry knowledge

• Event planning and stakeholder engagement

Professional Impact

• Spearheaded the launch of several successful marketing campaigns, leading to significant increases in brand awareness and customer acquisition for ProShip.

• Forged strategic alliances with industry-leading partners, expanding ProShip's reach and market share.

• Implemented data-driven marketing strategies at Varsity Logistics, resulting in improved lead generation and conversion rates.

• Recognized as a thought leader in the logistics industry, regularly contributing to industry publications and speaking at conferences.

Conclusion

With a proven track record of driving growth and innovation, Taylor Pawelka is a versatile marketing and business development executive poised to make a lasting impact in the logistics and supply chain industry. Their strategic mindset, industry expertise, and commitment to delivering exceptional results make them a valuable asset to their current organizations and future endeavors.