Professional Overview
Taylor Russo is an accomplished Design Director with over 6 years of experience driving creative and visual strategy for leading lifestyle and beauty brands. As the Design Director at Bobbi Brown Cosmetics, she is responsible for overseeing all aspects of the brand's creative direction, including digital, print, and in-store design initiatives. Russo's expertise spans graphic design, art direction, and creative project management, with a proven track record of delivering impactful, on-brand campaigns that resonate with target audiences.
Experience Summary
Current Role
As Design Director at Bobbi Brown Cosmetics, Russo is the creative lead on all brand design and marketing collateral. In this role, she has spearheaded the development of a cohesive visual identity system that has elevated the brand's presence across digital and physical touchpoints. Russo's innovative design solutions and collaborative approach have contributed to Bobbi Brown's 12% year-over-year growth in online sales.
Career Progression
Prior to joining Bobbi Brown, Russo gained valuable experience as a Freelance Art Director for prominent lifestyle brands such as Sol de Janeiro and JWALK. In these roles, she demonstrated her ability to conceptualize and execute compelling, on-trend campaigns that drove customer engagement and sales. Earlier in her career, Russo honed her skills as a Graphic Designer at Laird + Partners and The Inlay, where she collaborated cross-functionally to bring brand visions to life.
Academic Background
Russo holds a Bachelor of Fine Arts in Graphic Design from the Pratt Institute, where she graduated Cum Laude. During her studies, she was recognized for her excellence in creative problem-solving and received the prestigious Pratt Circle Award.
Areas of Expertise
- Graphic design and art direction
- Digital and print campaign development
- Creative project management
- Brand identity and visual system design
- Collaborative leadership and client management
Professional Impact
Throughout her career, Russo has consistently delivered award-winning design solutions that have elevated brand visibility and driven measurable business results. Her contributions have been recognized by industry leaders, including a Silver Clio Award for her work on the Sol de Janeiro brand relaunch campaign.
Conclusion
With her exceptional design skills, strategic mindset, and proven track record of success, Taylor Russo is a valuable asset to the Bobbi Brown Cosmetics team. As she continues to push the boundaries of creative excellence, Russo is poised to make a significant impact on the brand's continued growth and market leadership.
