Professional Summary

Professional Overview

Ted Gilvar is an experienced Chief Marketing Officer with a proven track record of driving growth and innovation in the pet industry. Leveraging his expertise in brand strategy, digital marketing, and data-driven decision making, he is currently leading the marketing efforts at Encompass Pet Group, a rapidly expanding pet supplies and services company.

Experience Summary

Current Role

As the Chief Marketing Officer at Encompass Pet Group since February 2023, Ted is responsible for spearheading the company's marketing strategy, overseeing the execution of multi-channel campaigns, and fostering strong brand-customer relationships. Under his leadership, Encompass Pet Group has seen a significant increase in brand awareness, customer acquisition, and revenue growth.

Career Progression

Prior to his current role, Ted served as the CEO and Founder of Silver Rocket Advisors, a boutique consultancy that provided strategic guidance to pet industry startups and established businesses. He has also held advisor positions at Window and Antler, where he leveraged his expertise to support the growth and development of innovative pet-focused companies.

Academic Background

Ted holds a Bachelor of Science degree in Marketing from the University of Florida, where he graduated with honors.

Areas of Expertise

• Brand strategy and development

• Digital marketing and e-commerce optimization

• Data analysis and performance-driven decision making

• Cross-functional team leadership and collaboration

• Pet industry trends and consumer insights

Professional Impact

During his time as CEO at Silver Rocket Advisors, Ted helped several pet startups secure funding and achieve significant growth, including a 125% increase in revenue for one of his clients. His industry contributions include speaking engagements at pet industry conferences and the publication of thought-leadership articles on emerging trends and best practices.

Conclusion

With his extensive experience, strategic vision, and a deep understanding of the pet industry, Ted Gilvar is well-positioned to drive the continued success of Encompass Pet Group. As the Chief Marketing Officer, he is committed to leveraging his expertise to enhance the company's brand, expand its customer base, and capitalize on the rapidly evolving pet market.