Professional Summary
Professional Overview
Ted Lau is a seasoned business leader with extensive experience in the marketing and media industries. As the CEO of Ballistic Arts, he spearheads the strategic direction and operational management of the company, leveraging his expertise to drive growth and innovation. Additionally, Ted hosts the popular "Marketing News Canada" podcast, where he shares insights and analysis on the latest trends shaping the marketing landscape.
Experience Summary
Current Role
As the CEO of Ballistic Arts since 2002, Ted has been instrumental in the company's success, guiding it through periods of significant growth and transformation. Under his leadership, Ballistic Arts has established itself as a leading provider of integrated marketing solutions, delivering award-winning campaigns for a diverse client base. Ted's strategic vision, coupled with his exceptional leadership skills, has enabled the company to navigate industry challenges and capitalize on emerging opportunities.
In his role as the host of "Marketing News Canada", Ted leverages his extensive industry knowledge to provide listeners with a comprehensive understanding of the evolving marketing landscape. Through insightful interviews and engaging discussions, he has established the podcast as a trusted source of information and analysis for marketing professionals across the country.
Career Progression
Prior to his current roles, Ted held various leadership positions within the marketing and advertising industry, where he honed his expertise in brand strategy, digital marketing, and campaign management. His successful track record of driving business growth and delivering impactful marketing initiatives has earned him a reputation as a respected industry leader.
Academic Background
Ted holds a Bachelor of Commerce degree from the University of British Columbia, where he specialized in Marketing and Business Administration. His academic accomplishments, combined with his practical experience, have equipped him with a well-rounded skill set that has been instrumental in his professional success.
Areas of Expertise
- Strategic planning and execution
- Integrated marketing campaign design and implementation
- Digital marketing and analytics
- Brand development and positioning
- Effective leadership and team management
Professional Impact
Under Ted's guidance, Ballistic Arts has been recognized with numerous industry awards, including the prestigious "Best Integrated Marketing Campaign" award at the Canadian Marketing Association (CMA) Awards. Additionally, the "Marketing News Canada" podcast has become a go-to resource for marketing professionals, with a growing audience and widespread recognition within the industry.
Conclusion
Ted Lau's extensive experience, innovative mindset, and commitment to excellence have positioned him as a respected leader in the marketing and media industries. As he continues to guide Ballistic Arts and share his insights through the "Marketing News Canada" podcast, Ted remains focused on driving growth, fostering innovation, and contributing to the ongoing evolution of the marketing landscape.
