Professional Summary

Professional Overview

Ted Silverman is an experienced marketing and analytics professional with a strong background in direct-to-consumer (D2C) strategy, customer relationship management (CRM), and omni-channel engagement. As the D2C Marketing & Analytics lead at Mattel, Inc., he leverages his expertise to drive data-driven decision-making and optimize the company's digital customer experiences.

Experience Summary

Current Role

At Mattel, Inc., Ted is responsible for spearheading the company's D2C marketing and analytics initiatives. He oversees the development and implementation of data-driven strategies to enhance customer engagement, loyalty, and lifetime value across Mattel's digital platforms. Under his leadership, Ted has successfully implemented advanced analytics and personalization capabilities to deliver more personalized and relevant experiences for Mattel's customers.

Career Progression

Prior to his current role, Ted held various leadership positions in the retail and consumer goods industries. As the Head of CRM and Owned Channels at Petco, he drove the transformation of the company's digital customer experience, resulting in improved customer retention and increased revenue from digital channels. At Rue Gilt Groupe, he led the communications, CRM, and loyalty strategies, contributing to the company's growth and expansion.

Earlier in his career, Ted served as the Senior Director of Planning and Omni-Channel Customer Engagement at 89 Degrees, where he developed and executed integrated marketing campaigns to enhance customer engagement and drive business results. His experience also includes roles in customer relationship marketing at World Wrestling Entertainment and in marketing strategy consulting at Epsilon and Fair Isaac Corporation.

Academic Background

Ted holds a Bachelor's degree in Business Administration from the University of California, San Diego, with a focus on marketing and strategic management.

Areas of Expertise

• Direct-to-consumer (D2C) marketing and strategy

• Customer relationship management (CRM) and customer engagement

• Omni-channel marketing and customer experience optimization

• Data-driven decision-making and advanced analytics

• Marketing campaign planning and execution

• Cross-functional collaboration and team leadership

Professional Impact

Throughout his career, Ted has demonstrated a proven track record of driving measurable business impact through his innovative marketing and analytics strategies. At Mattel, he has implemented personalization and customer segmentation initiatives that have resulted in increased customer lifetime value and improved marketing ROI. His work at Petco and Rue Gilt Groupe has also contributed to significant revenue growth and enhanced customer loyalty within those organizations.

Conclusion

With his extensive experience in the retail and consumer goods industries, Ted Silverman is a versatile marketing and analytics leader who is well-equipped to drive digital transformation and deliver exceptional customer experiences. His deep understanding of data-driven decision-making and his ability to align cross-functional teams make him a valuable asset to organizations seeking to optimize their D2C strategies and deepen their customer relationships.