Teghwin Singh

Chief Marketing Officer
New Delhi, Delhi, India

Professional Overview

Teghwin Singh is a seasoned marketing executive with a proven track record of driving growth and innovation in the handicrafts industry. As the Chief Marketing Officer at Jasco Handicrafts, he leverages his extensive expertise in data-driven marketing strategies, brand development, and digital transformation to elevate the company's market presence and customer engagement.

Experience Summary

Current Role

Chief Marketing Officer, Jasco Handicrafts (2023-10-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, focusing on brand positioning, product promotion, and digital marketing initiatives

• Spearheaded the implementation of a state-of-the-art customer relationship management (CRM) system, resulting in a 25% increase in customer retention and a 15% rise in lead conversion rates

• Introduced innovative social media campaigns that drove a 40% growth in the company's online following and a 30% increase in website traffic

Career Progression

Business Analyst, Loblaw Companies Limited (2023-06-01 to 2023-09-01)

• Analyzed market trends and consumer behavior to identify growth opportunities and inform strategic decision-making

• Collaborated cross-functionally to develop data-driven recommendations that optimized operational efficiency and enhanced the customer experience

Research and Data Analyst, Danone (2023-01-01 to 2023-04-01)

• Conducted in-depth market research and data analysis to support the development of innovative product offerings and marketing campaigns

• Leveraged predictive analytics to anticipate customer preferences and inform the company's product roadmap

IT Consultant, McGill University (2021-08-01 to 2023-04-01)

• Provided strategic IT consulting services to the university, focusing on digital transformation initiatives and process optimization

• Spearheaded the implementation of a new enterprise resource planning (ERP) system, leading to a 20% improvement in operational efficiency

Project Manager, LG2 (2022-05-01 to 2022-08-01)

• Managed the successful execution of cross-functional marketing projects, ensuring timely delivery and alignment with client objectives

• Demonstrated strong project management skills and the ability to coordinate diverse teams to achieve desired outcomes

Academic Background

Teghwin holds a Master of Business Administration (MBA) from the Indian Institute of Management, Ahmedabad, where he graduated with distinction and was recognized for his exceptional academic performance.

Areas of Expertise

• Strategic marketing and brand management

• Digital marketing and social media optimization

• Data analysis and customer insights

• Project management and cross-functional collaboration

• Emerging trends and innovations in the handicrafts industry

Professional Impact

• Spearheaded the development of a comprehensive digital marketing strategy that drove a 35% increase in online sales for Jasco Handicrafts

• Introduced a successful influencer marketing campaign that resulted in a 50% boost in brand awareness and a 25% rise in social media engagement

• Served as a guest speaker at industry conferences, sharing insights on the role of technology in transforming the handicrafts sector

Conclusion

Teghwin Singh is a dynamic marketing leader with a proven track record of driving growth and innovation in the handicrafts industry. With his extensive expertise in data-driven marketing strategies, brand development, and digital transformation, he is poised to continue making a significant impact as the Chief Marketing Officer of Jasco Handicrafts.