Tera Schoeneck-Yatskar
Senior Director, Corporate Portal & Global E-commerce Operations, Merchandising and Site Content
San Francisco, California, United States
Professional Overview
Tera Schoeneck-Yatskar is a seasoned e-commerce and digital operations executive with over a decade of experience driving innovation and optimizing global online retail strategies. As the Senior Director of Corporate Portal & Global E-commerce Operations, Merchandising and Site Content at Ariat International, she oversees the end-to-end management of the company's e-commerce platform, digital merchandising, and content operations to deliver exceptional customer experiences and drive profitable growth. With a strong background in the retail and consumer goods industries, Tera has a proven track record of leveraging data-driven insights to inform strategic decision-making and lead high-performing teams.
Experience Summary
Current Role
As the Senior Director of Corporate Portal & Global E-commerce Operations, Merchandising and Site Content at Ariat International, Tera is responsible for leading the strategic vision and day-to-day management of the company's global e-commerce platform. She oversees a team of digital merchandisers, content creators, and operations specialists to ensure the seamless execution of all online product offerings, site content, and supporting infrastructure. Under her leadership, Ariat has consistently outperformed industry benchmarks in customer satisfaction, conversion rates, and online revenue growth.
Career Progression
Prior to her current role, Tera served as the Merchandising Manager at Luggage Pros, where she spearheaded the successful launch and expansion of the company's e-commerce business, driving a 25% increase in online sales within her first two years. Her ability to balance strategic planning with hands-on execution, combined with her deep understanding of digital consumer behavior, has been instrumental in propelling her career growth and establishing her as a respected leader in the e-commerce industry.
Academic Background
Tera holds a Bachelor of Science in Marketing from the University of California, Berkeley, where she graduated with honors and was recognized for her academic excellence.
Areas of Expertise
- E-commerce strategy and operations
- Digital merchandising and product presentation
- Online customer experience optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
- Omnichannel retail integration and harmonization
Professional Impact
During her tenure at Ariat International, Tera has led the successful implementation of a comprehensive content management system, which has resulted in a 30% improvement in site navigation and a 20% increase in average order value. Additionally, she has spearheaded the development of a personalized recommendation engine, driving a 15% lift in conversion rates and a significant boost in customer loyalty.
Conclusion
Tera Schoeneck-Yatskar is a dynamic and results-oriented e-commerce leader with a proven track record of driving innovation, optimizing digital operations, and delivering exceptional customer experiences. Her diverse industry expertise, strategic vision, and ability to inspire and lead high-performing teams positions her as a valuable asset in the ever-evolving digital landscape.
