Terence Donnelly

Chief Marketing Officer

Professional Overview

Terence Donnelly is an accomplished marketing executive with over 30 years of diverse experience driving strategic growth and innovation across the technology, telecommunications, and consumer packaged goods industries. As the Chief Marketing Officer at The Hotel Communication Network Inc., he is responsible for spearheading the company's integrated marketing and branding initiatives, leveraging his deep expertise in digital marketing, brand development, and market expansion.

Experience Summary

Current Roles

Chief Marketing Officer, The Hotel Communication Network Inc. (2024-02-01 to Present)

Providing strategic leadership in developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth.

Overseeing the creation and implementation of integrated marketing campaigns across multiple channels, including digital, social media, and traditional media.

Collaborating with cross-functional teams to enhance the customer experience and strengthen the company's competitive positioning in the hospitality technology market.

Member, Board of Directors, ClearPier Performance (2023-11-01 to Present)

Serving on the Board of Directors, contributing strategic insights and industry expertise to guide the company's growth and development.

Providing oversight and counsel on key business decisions, marketing initiatives, and operational optimization.

Chief Strategy Officer (CSO), Upshelf (2023-09-01 to Present)

Assuming the role of Chief Strategy Officer, responsible for developing and executing the company's long-term strategic vision and growth plans.

Collaborating with the executive team to identify and capitalize on emerging market opportunities, optimize operational efficiency, and drive sustainable profitability.

Career Progression

Prior to his current roles, Terence Donnelly held several senior-level positions, including:

Advisor/Managing Director at ent! Marketing (2023-01-01 to 2024-02-01)

CEO/Co-Founder at Averi Infusions - Impossibly Delicious Cannabis Social Elixirs (2021-06-01 to 2023-01-01)

Chairman & CEO at Hill Street Beverage Company (TSXV:BEER) (2016-09-01 to 2021-02-01)

Chief Marketing Officer at MDC Partners (2013-10-01 to 2015-12-01)

Executive Vice President, Practice Leader, Digital, Telecom, Technology & Public Sector at Mandrake (2008-12-01 to 2012-10-01)

Throughout his career, Terence has demonstrated a track record of driving transformative change, launching successful new ventures, and delivering measurable results for his clients and organizations.

Academic Background

Terence Donnelly holds a Bachelor's degree from the University of Western Ontario, where he also served on the Advisory Board for the Ivey School of Business.

Areas of Expertise

Strategic marketing and brand management

Digital marketing and e-commerce optimization

Product development and portfolio strategy

Mergers, acquisitions, and business integration

Organizational leadership and change management

Professional Impact

Terence Donnelly has a proven record of driving innovative marketing initiatives and transforming organizations to achieve exceptional growth and profitability. His diverse experience, strategic vision, and collaborative leadership style have earned him a reputation as a trusted advisor and a respected industry thought leader.

Conclusion

With his extensive expertise, proven track record, and a deep passion for driving business success, Terence Donnelly is poised to continue making a significant impact as a marketing executive and strategic advisor. His commitment to excellence and his ability to navigate complex challenges make him a valuable asset to any organization seeking to enhance its competitive edge and drive sustainable growth.