Terence Tan

Head of CMF Design at Electrolux Group
Stockholm, Stockholm County, Sweden

Professional Overview

Terence Tan is an accomplished design leader with extensive expertise in the consumer appliances industry. As the Head of CMF (Color, Material, and Finish) Design at Electrolux Group, he plays a pivotal role in shaping the aesthetic and user experience of the company's product portfolio.

Experience Summary

Current Role

Terence currently serves as the Head of CMF Design at Electrolux Group, a leading global appliance manufacturer. In this role, he is responsible for overseeing the design and development of the company's color, material, and finish selections across a wide range of home appliances. Terence's strategic leadership and innovative thinking have contributed to the successful launch of several award-winning product lines, enhancing Electrolux's brand image and positioning in the market.

Career Progression

Prior to his current role, Terence held various design positions within the Electrolux organization, steadily advancing his expertise and impact. He has played a crucial part in the company's design-driven approach, helping to translate consumer insights and market trends into compelling product designs that resonate with customers worldwide.

Academic Background

Terence holds a Bachelor's degree in Industrial Design from the prestigious Lund University in Sweden. His academic background has provided him with a strong foundation in design principles, user-centric thinking, and technical proficiency, which he has seamlessly applied throughout his professional career.

Areas of Expertise

• Color, material, and finish (CMF) design

• User-centered design and product development

• Trend analysis and innovation in home appliances

• Cross-functional collaboration and team leadership

• Strategic decision-making and design thinking

Professional Impact

Terence's design leadership has been instrumental in the successful launch of several Electrolux product lines, including the award-winning "Scandinavian Collection" and the "Purity" line of premium kitchen appliances. His ability to translate consumer insights and market trends into innovative design solutions has consistently contributed to the company's competitive edge and brand recognition.

Conclusion

With his deep understanding of the consumer appliances industry, exceptional design skills, and proven track record of delivering impactful results, Terence Tan continues to drive Electrolux's design-centric strategy and strengthen the company's position as a global leader in home appliances.