Professional Summary

Professional Overview

Teresa CCSH is a seasoned marketing professional with a proven track record of driving strategic growth and innovation. As the Director of Marketing at Synthpop, she leverages her expertise in the medical and dental sleep industries to deliver impactful campaigns and enhance brand visibility.

Experience Summary

Current Role

As the Director of Marketing at Synthpop, Teresa is responsible for developing and executing comprehensive marketing strategies that align with the company's business objectives. She oversees all aspects of the marketing function, including brand management, digital marketing, content creation, and lead generation. Under her leadership, Synthpop has experienced significant increases in brand awareness and customer engagement.

Career Progression

Prior to her current role, Teresa founded Sleep Better NYC, a company dedicated to improving sleep quality and overall well-being. As the Founder, she spearheaded the development of innovative sleep solutions and collaborated with healthcare providers to deliver personalized sleep care.

Teresa's previous experience includes serving as the Business Development Manager - Medical Initiative at SomnoMed USA, where she played a crucial role in expanding the company's presence in the medical sleep industry. Additionally, she held the position of Northeast Regional Manager - Dental Sleep at SomnoMed, leading a team of sales professionals and driving revenue growth in the Northeast region.

Earlier in her career, Teresa held sales and clinical education roles at Smith & Nephew Orthopaedics and MIS Implants Technologies Ltd., where she honed her skills in customer relationship management, product knowledge, and market penetration.

Academic Background

Teresa holds a Bachelor's degree in Marketing and Professional Sales from the University of Connecticut School of Business. Her academic achievements and specialized training have equipped her with a strong foundation in marketing principles, data analysis, and strategic planning.

Areas of Expertise

• Proven expertise in medical and dental sleep product marketing

• Proficient in developing and executing integrated marketing campaigns

• Skilled in brand management, digital marketing, and content creation

• Adept at building and leading high-performing marketing teams

• Exceptional problem-solving and strategic decision-making abilities

• Effective communication and stakeholder management skills

Professional Impact

Throughout her career, Teresa has made significant contributions to the medical and dental sleep industries. She has spearheaded the development and launch of innovative sleep solutions, driving increased patient awareness and improved access to sleep care. Her leadership and strategic vision have consistently resulted in measurable growth and improved business performance for the organizations she has served.

Conclusion

Teresa CCSH is a dynamic and versatile marketing professional with a deep understanding of the medical and dental sleep industries. Her proven track record of delivering impactful marketing strategies and driving sustainable growth positions her as a valuable asset to Synthpop. With her strong leadership skills, industry expertise, and strategic mindset, Teresa is poised to continue making significant contributions to the company's success.