Professional Background
- Current Role: Teresa Elliott is the Chief Revenue Officer (CRO) at Ad Results Media (ARM), based in New York, NY.
- Previous Experience: Before joining ARM, Teresa had a significant career in the tech and audio sectors:
- Spotify: She spent eight years at Spotify, where she most recently held the position of Global Head of Agency and Joint Business Plan Development. Her role included strategic partnerships with major advertising agencies and businesses, emphasizing the integration of tech and audio solutions.
- Microsoft: Prior to Spotify, Teresa was employed at Microsoft for nearly nine years, focusing on various advertising formats including search, display, video, and in-app advertising.
Role at Ad Results Media
- Strategic Focus: As CRO, Teresa’s responsibilities include forging strategic alliances and expanding ARM’s influence within the audio ecosystem, which spans the buy-side, sell-side, content, and tech landscapes. Her work emphasizes podcast advertising's ability to reach engaged audiences.
- Leadership and Innovation: Teresa is instrumental in driving ARM’s commitment to innovation in digital audio. Her past experience in leading sales organizations and building partnerships positions her to enhance ARM’s strategic insights and operational efficiencies.
Insights on Industry and Marketing Trends
- Podcast Advertising: Teresa advocates for podcast advertising as an effective way to reach diverse and engaged audiences, particularly through authentic engagement that leverages screenless moments. She highlights its capacity to target hard-to-reach demographics, including Gen Z consumers.
- AI and Technological Integration: Teresa is optimistic about AI’s potential to augment advertising strategies, improving insights and efficiencies across targeting, creative development, and result analysis.
Professional Interests and Personal Insights
- Industry Contributions: Teresa has contributed articles focused on the impact of podcasts as a medium of mass reach and niche audience engagement. Her work reflects a strong emphasis on leveraging audio as a marketing tool.
- Personal Interests: Beyond her professional pursuits, Teresa has a notable passion for cleaning, likening her enthusiasm to a "Monica from Friends" level of interest.
Company Context: Ad Results Media
- Company Focus: Ad Results Media is a leader in audio advertising and has established itself through significant expertise in podcasting and streaming over its 25-year history.
- Market Position: ARM aims to harness its institutional knowledge to provide marketers and advertisers with high-performing strategies, underpinned by the insights Teresa brings from her extensive career in audio and tech advertising.
