Professional Summary
Professional Overview
Terra Higginson is a seasoned marketing research and advisory professional, currently serving as the Principal Research Director at Info-Tech Research Group and SoftwareReviews. With extensive expertise in digital marketing, content strategy, and product management, she leverages her industry knowledge to drive impactful research and insights that empower organizations to make informed decisions.
Experience Summary
Current Role
As the Principal Research Director at Info-Tech Research Group and SoftwareReviews, Terra is responsible for leading research initiatives, developing strategic insights, and providing advisory services to clients across various industries. In these roles, she has successfully guided organizations in optimizing their marketing strategies, enhancing digital experiences, and making data-driven decisions.
Career Progression
Terra's diverse professional background includes roles in marketing, digital content, and product management. She served as the Head of Marketing at Catalyst Connect, where she spearheaded marketing initiatives that resulted in significant revenue growth and brand recognition. Prior to that, she held positions as the VP of Marketing at Terra Digital Marketing and a Digital Marketing Consultant at Procter & Gamble, demonstrating her ability to drive strategic marketing initiatives and deliver measurable results.
Earlier in her career, Terra gained valuable experience in the sports and media industry, serving as the Product Manager for SerieA.tv at Infront Sports & Media AG and the Online Content Editor and Translator for ACmilan.com. She also worked as a Software Distribution Analyst at Finastra and a Management Consultant at PwC, further broadening her expertise in technology and consulting.
Academic Background
Terra holds a bachelor's degree in Business Administration from the University of Arizona, where she graduated with distinction.
Areas of Expertise
- Digital marketing strategy and implementation
- Content creation and optimization
- Product management and market analysis
- Research design and data-driven insights
- Strategic advisory and client management
Professional Impact
Throughout her career, Terra has been recognized for her ability to drive strategic initiatives and deliver tangible results. At Catalyst Connect, she led the development and execution of a comprehensive digital marketing strategy, resulting in a 35% increase in website traffic and a 25% uplift in lead generation. As the VP of Marketing at Terra Digital Marketing, she spearheaded the company's rebranding efforts and implemented a content marketing program that contributed to a 40% growth in client acquisition.
Conclusion
With her extensive experience, strategic mindset, and deep industry knowledge, Terra Higginson is a valuable asset to her current organizations and clients. Committed to driving innovation and providing actionable insights, she continues to make a significant impact in the marketing research and advisory space.
