Overview
Name: Terri Avnaim
Current Company: Boulevard
Position: Chief Marketing Officer (CMO)
Location: Laguna Niguel, California, United States
LinkedIn Profile: [Terri Avnaim](https://www.linkedin.com/in/terriavnaim)
Twitter Handle: [@tavnaim](https://twitter.com/tavnaim?lang=en)
Professional Experience
Current Role
- Boulevard:
- Position: Chief Marketing Officer
- Tenure: Less than a year
- Achievements: Under her marketing leadership, Boulevard has made its first appearance on the Inc. 5000, ranking 163rd overall and 19th among software companies. Boulevard announced record results in 2021 with 188% revenue growth and expanded its customer base to over 25,000 professionals in 2,000 salons and spas.
Previous Roles
- Sauce Labs
- Position: Chief Customer & Marketing Officer
- Tenure: June 2015 - TBD
- Primary Responsibilities: Leading marketing strategies, customer relations, and overseeing company growth in promoting software testing solutions.
- Predixion Software, Inc.
- Position: Vice President, Marketing
- Tenure: February 2014 - June 2015
- Dell
- Position: Executive Director, Marketing
- Tenure: February 2013 - December 2013
- Quest Software
- Position: Vice President, Corporate & Field Marketing
- Tenure: May 1999 - February 2013
- Notable Project: Spearheaded a major product family reorganization and a complete web redesign, resulting in a successful new site design.
Other Engagements
- Advisor Role at YourBase: Currently serving as an advisor to YourBase, contributing her vast expertise in marketing and strategic development.
Education
- Saint Mary's College of California
- Degree: Bachelor of Arts in English
- Years Attended: 1988 - 1992
- San Joaquin Memorial High School
Skills and Endorsements
- Core Skill Set:
- Analytical, Creative, Strategic, and Tactical Skills: Terri is highly praised for her versatility in these areas by peers and colleagues.
- Demand Generation and Marketing Excellence: Extensive experience in growing and nurturing brands, achieving impressive growth metrics, and proficient in demand generation strategies.
Professional Achievements and Public Presence
- Thought Leadership:
- Published numerous articles on LinkedIn, such as "The Summer of Self Care Continues," "Doing it Scared," and "Nothing Remains the Same," where she shares insights on marketing strategies and personal reflections.
- Active in contributing to discussions around empathy in the corporate environment.
- Public Speaking and Representation:
- Frequently represents Boulevard in various capacities, as seen in interviews and company culture posts.
Company Insights: Boulevard
- Founding Story: Terri played a crucial role in narrating Boulevard's origin story, enhancing the brand's narrative and connection with its audience.
- Culture and Growth:
- Emphasizes a culture of trust and transparency.
- Promotes a fully remote workplace with a heavy emphasis on flexibility and empowerment.
- Boulevard raised $70 million in Series C funding, affirming a robust growth trajectory under her marketing leadership.
- Achievements include notable rankings and recognitions such as being listed on Forbes' list of America's 500 Best Startup Employers.
Notable Mentions and Recommendations
- Carol Fawcett: Praises Terri for her ability to handle significant projects collaboratively and efficiently.
- Eric Bauer: Commends Terri's balanced skill set and leadership style that fosters loyalty and achieves remarkable results.
In summary, Terri Avnaim is a seasoned marketing executive with a demonstrated track record of driving growth and fostering strong organizational cultures. Her broad spectrum of expertise across various marketing disciplines, from analytical to creative, positions her as a pivotal asset in Boulevard's continued expansion and success within the beauty and wellness industry.
