Terri Rockovich
Co-Founder, CEO, Board Chairman, Jinx
Professional Overview
Terri Rockovich is an accomplished marketing executive with over 15 years of experience driving digital growth and customer acquisition strategies for renowned consumer brands. As the Co-Founder, CEO, and Board Chairman of Jinx, she leverages her deep expertise in e-commerce, subscription models, and data-driven marketing to build a leading direct-to-consumer (DTC) lifestyle brand.
Experience Summary
Current Role
As the Co-Founder, CEO, and Board Chairman of Jinx, Terri is responsible for setting the strategic vision, leading the executive team, and overseeing all aspects of the business. Under her guidance, Jinx has established itself as a prominent player in the DTC pet care market, offering a curated collection of high-quality, innovative products backed by data-driven marketing and exceptional customer experiences.
Career Progression
Prior to founding Jinx, Terri held key leadership roles at leading consumer brands, including Chief Digital Officer at Outdoor Voices and VP of Acquisition & Retention Marketing at Casper. At Casper, she played a pivotal role in scaling the company's digital presence and driving exponential customer growth through innovative acquisition and retention strategies. Earlier in her career, Terri honed her skills in digital marketing, search engine optimization, and data analytics while serving in roles at ModCloth and IMPAQT.
Academic Background
Terri holds a Bachelor of Science degree in Marketing from the University of Pittsburgh, where she graduated with distinction.
Areas of Expertise
- Direct-to-consumer (DTC) strategy and execution
- Subscription-based business models
- Digital marketing and customer acquisition
- Data-driven decision making and analytics
- E-commerce optimization and growth
- Brand building and customer experience
Professional Impact
Under Terri's leadership, Jinx has experienced rapid growth, expanding its product portfolio, enhancing its digital presence, and cultivating a loyal customer base. Through her strategic vision and data-driven approach, Terri has positioned Jinx as a disruptive force in the pet care industry, challenging traditional models and delivering exceptional value to consumers.
Conclusion
Terri Rockovich is a seasoned marketing executive with a proven track record of driving digital transformation and accelerating growth for leading consumer brands. As the Co-Founder, CEO, and Board Chairman of Jinx, she is poised to continue her success by leveraging her expertise to build a dominant DTC pet care company that delivers innovative products and exceptional customer experiences.
