Terry See

Vice President of Marketing, Cosi Inc.

Professional Overview
Terry See is an experienced marketing executive with a proven track record of driving growth and innovation for leading consumer brands. As the Vice President of Marketing at Cosi Inc., he leverages his deep industry expertise and strategic acumen to spearhead the company's marketing initiatives and propel its market presence.

Experience Summary

Current Role
In his role as Vice President of Marketing at Cosi Inc., Terry is responsible for developing and executing integrated marketing strategies that enhance brand awareness, drive customer engagement, and increase market share. He collaborates closely with cross-functional teams to align marketing efforts with the company's overall business objectives, while also championing the development of data-driven campaigns that deliver measurable results.

Under Terry's leadership, Cosi Inc. has seen a significant increase in brand visibility and customer loyalty, resulting in a 25% year-over-year growth in online sales and a 15% improvement in customer retention rates.

Career Progression
Prior to joining Cosi Inc., Terry held senior marketing roles at several prominent consumer brands, including serving as the Director of Marketing at Honest Tea and the Marketing Manager at Starbucks. Throughout his career, he has demonstrated a keen ability to adapt to changing market dynamics, foster innovation, and implement successful marketing strategies that drive business growth.

Academic Background
Terry holds a Bachelor of Science in Marketing from the University of Illinois at Urbana-Champaign, where he graduated cum laude. He has also completed executive education programs in digital marketing and strategic brand management at the Kellogg School of Management.

Areas of Expertise

• Integrated marketing strategy development

• Brand positioning and identity management

• Digital marketing and e-commerce optimization

• Consumer insights and data-driven decision making

• Cross-functional team leadership and collaboration

Professional Impact
During his tenure at Cosi Inc., Terry has spearheaded the launch of several award-winning marketing campaigns that have earned industry recognition, including a Bronze Effie Award for the company's "Refresh Your Routine" campaign. He is also an active member of the American Marketing Association and frequently speaks at industry conferences, sharing his expertise and insights with fellow marketing professionals.

Conclusion
With his exceptional marketing acumen, strategic vision, and a track record of driving measurable results, Terry See is poised to continue shaping the future of Cosi Inc. and cementing its position as a leading player in the consumer products industry.