Professional Summary

Professional Overview

Terry Snyder is a seasoned creative leader with over 20 years of experience driving innovative brand strategies and developing cutting-edge designs across the action sports and consumer lifestyle industries. As the Vice President of Creative at Blenders Eyewear, he is responsible for spearheading the company's creative vision, overseeing all design initiatives, and fostering a culture of creativity and innovation.

Experience Summary

Current Role

As the Vice President of Creative at Blenders Eyewear since May 2021, Terry is responsible for leading the company's creative team in developing market-defining product designs, brand narratives, and immersive consumer experiences. He has been instrumental in driving the brand's creative renaissance, elevating its visual identity, and expanding its product portfolio to capture the evolving needs of its diverse customer base.

Career Progression

Prior to his current role, Terry served as the Vice President of Creative at JustLive, where he spearheaded the development of innovative digital experiences and enhanced the brand's visual identity. Before that, he held the position of Global Creative Director at Nixon, where he led a team of designers in creating award-winning product designs and campaigns that elevated the brand's presence in the global market.

Earlier in his career, Terry held key creative leadership roles at Wasserman, DC Shoes, etnies, and Planet Earth Skateboards, where he consistently demonstrated his ability to translate brand vision into impactful creative solutions and drive measurable business impact.

Academic Background

Terry holds a Bachelor of Arts (B.A.) degree in Advertising from The Art Institute of California-San Diego, where he honed his skills in brand strategy, visual design, and creative storytelling.

Areas of Expertise

• Brand strategy and creative direction

• Product design and development

• Omnichannel marketing and campaign execution

• Creative team leadership and talent development

• Digital and experiential design

• Trend forecasting and consumer insights

Professional Impact

Throughout his career, Terry has played a pivotal role in shaping the creative direction of iconic action sports and lifestyle brands. His innovative designs, award-winning campaigns, and ability to anticipate and respond to evolving consumer preferences have consistently driven measurable business growth and industry recognition.

Conclusion

With his extensive creative expertise, strategic vision, and track record of delivering impactful results, Terry Snyder is poised to continue his trajectory as a transformative creative leader in the dynamic action sports and consumer lifestyle sectors.