Tess Franzen
_Sales Executive_
California, United States
Professional Overview
Tess Franzen is an accomplished sales executive with over 20 years of experience driving revenue growth and customer success in the consumer goods industry. Leveraging her expertise in strategic sales planning, account management, and market analysis, she has consistently delivered impactful results for leading brands.
Experience Summary
Current Role
As a Sales Executive at Thoro Packaging since 2009, Tess is responsible for cultivating and managing key client relationships, developing customized sales strategies, and ensuring the successful launch and ongoing support of the company's packaging solutions. Under her leadership, Tess has secured several high-profile client contracts, contributing to a 15% year-over-year increase in revenue for her territory.
Career Progression
Prior to her current role, Tess held sales positions of increasing responsibility, including Sales at Iden Cosmetics/Ici Natural Inc and West Coast Regional Sales Manager at Ales Group. Throughout her career, she has demonstrated a talent for identifying market trends, building strong customer partnerships, and driving operational efficiencies to maximize sales performance.
Academic Background
Tess holds a Bachelor of Science in Marketing from the University of California, Los Angeles, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Strategic sales planning and execution
- Account management and client relationship building
- Market analysis and trend identification
- Consultative selling and solution-oriented problem-solving
- Cross-functional collaboration and team leadership
Professional Impact
- Consistently exceeded sales targets by an average of 12% over the past 5 years
- Developed and implemented a successful sales training program that increased the productivity of the sales team by 20%
- Spearheaded the launch of a new packaging line that resulted in a 25% increase in market share within the first 18 months
Conclusion
With her deep industry knowledge, proven track record of success, and commitment to driving customer satisfaction, Tess Franzen is a valuable asset to any organization seeking to expand its market presence and achieve sustainable growth in the consumer goods sector.
