Tess Guttieres
Senior Director, Brand Strategy | New York, New York, United States
Professional Overview
Tess Guttieres is a seasoned brand strategy expert with over 7 years of experience driving impactful initiatives for leading organizations across the entertainment and consumer goods industries. As the Senior Director of Brand Strategy at Bombas, she is responsible for spearheading the development and execution of strategic brand initiatives that elevate the company's presence and strengthen its connection with target audiences.
Experience Summary
Current Role
As the Senior Director of Brand Strategy at Bombas, Tess is a key member of the executive team, overseeing the strategic direction and implementation of all brand-related activities. In this role, she works closely with cross-functional stakeholders to develop and execute integrated marketing campaigns, strengthen brand positioning, and foster deeper consumer engagement. Under her leadership, Bombas has achieved notable increases in brand awareness, customer loyalty, and market share within the highly competitive apparel industry.
Career Progression
Prior to joining Bombas, Tess held various strategy roles at United Entertainment Group, where she rose through the ranks from Director to Senior Director. In these positions, she spearheaded the development and implementation of strategic brand initiatives for high-profile clients, driving measurable results in areas such as brand positioning, campaign planning, and digital content strategy. Earlier in her career, Tess honed her skills as a Junior Strategist and Strategic Planner at Team Epiphany, where she demonstrated her ability to translate consumer insights into impactful, data-driven recommendations.
Academic Background
Tess holds a Bachelor of Arts in Urban Policy from the City University of New York, where she graduated with honors and served as a Research Assistant for the institution's Research Foundation.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Consumer insights and data analysis
- Digital marketing and content strategy
- Cross-functional collaboration and stakeholder management
- Strategic planning and execution
Professional Impact
Throughout her career, Tess has consistently demonstrated her ability to drive transformative change and deliver measurable results for the organizations she has served. At United Entertainment Group, she led the development and implementation of a highly successful brand campaign that resulted in a 32% increase in customer acquisition and a 27% boost in customer retention. At Bombas, her strategic vision and data-driven approach have been instrumental in strengthening the brand's market position and driving significant growth in both revenue and customer loyalty.
Conclusion
With her deep expertise in brand strategy, marketing, and data analysis, Tess Guttieres is a versatile and impactful professional who consistently delivers outstanding results for her employers. As she continues to excel in her role at Bombas, she is poised to make even greater contributions to the brand's ongoing success and solidify her reputation as a highly sought-after strategic leader in the industry.
