Professional Overview
Tess Haas is an experienced brand marketing and customer experience professional with a strong track record of driving successful global brand activation initiatives. As the Global Manager of Brand Activations at Allbirds, she leverages her expertise in wholesale marketing, customer engagement, and project management to amplify the company's sustainable lifestyle brand across key markets.
Experience Summary
Current Role
As the Global Manager of Brand Activations at Allbirds, Tess is responsible for developing and executing comprehensive brand activation strategies to drive consumer awareness, engagement, and loyalty globally. In this role, she coordinates cross-functional teams to deliver immersive experiential marketing campaigns, strategic retail partnerships, and innovative digital activations that elevate the Allbirds brand and deepen connections with the company's environmentally-conscious consumer base.
Career Progression
Prior to joining Allbirds, Tess held key marketing and customer experience roles at leading sustainable lifestyle brands. As the Key Account Manager at For Good & Company, she managed strategic partnerships with major wholesale accounts, delivering high-impact brand activations that increased sales and strengthened brand loyalty. Earlier in her career, Tess served as the Wholesale Marketing Manager and Customer Experience Specialist at Rumpl, where she honed her skills in omnichannel marketing, event planning, and customer service.
Tess's diverse background also includes editorial experience, having served as the Arts and Culture Editor at the Montana Kaimin and an Editorial Intern at the Missoula Independent, where she developed strong research, writing, and communication abilities.
Academic Background
Tess holds a Bachelor of Arts degree in Journalism from the University of Montana, where she graduated with honors.
Areas of Expertise
- Global brand activation strategy and execution
- Omnichannel marketing and customer experience management
- Wholesale account management and partnership development
- Experiential marketing and event planning
- Sustainable lifestyle brand storytelling and content creation
Professional Impact
During her tenure at For Good & Company, Tess spearheaded a series of successful brand activation campaigns that resulted in a 25% increase in wholesale revenue and a 20% boost in brand awareness among key target markets. Her innovative approach to customer engagement and her ability to build strong relationships with retail partners have consistently driven measurable results for the brands she has represented.
Conclusion
With her deep expertise in brand marketing, customer experience, and global project management, Tess Haas is poised to make a significant impact in her role as the Global Manager of Brand Activations at Allbirds. Her passion for sustainable lifestyle brands and her proven track record of driving successful activation initiatives position her as a valuable asset in elevating the Allbirds brand and delivering exceptional consumer experiences worldwide.
