Thais Hagge

Professional Summary

Professional Overview
Thais Hagge is an accomplished marketing executive with extensive experience in the beauty and personal care industry. As the Chief Marketing Officer (CMO) for Hair Care in Latin America at Unilever, she leverages her strategic vision and deep consumer insights to drive brand growth and innovation across the region.

Experience Summary

Current Roles
CMO Hair Care Latin America, Unilever (2024-03-01 to Present)

• Responsible for developing and implementing strategic marketing initiatives to strengthen Unilever's hair care portfolio in the Latin American market

• Spearheads cross-functional collaboration to deliver impactful campaigns that resonate with diverse consumer segments

• Drives digital transformation efforts to enhance the consumer experience and optimize marketing effectiveness

General Manager Beauty & Wellbeing, Brazil, Unilever (2022-07-01 to Present)

• Oversees the overall business strategy and operations for Unilever's beauty and personal care brands in Brazil

• Leads a high-performing team to identify and capitalize on emerging market trends, delivering sustained growth and profitability

Advisory Board Member - Strategy, Mãe Terra Produtos Naturais e Orgânicos (2023-03-01 to Present)

• Provides strategic guidance and industry expertise to support the expansion and innovation efforts of this leading Brazilian natural and organic products company

Career Progression
Thais Hagge has steadily advanced within Unilever, holding various marketing leadership roles over the past 15 years. Prior to her current positions, she served as the CMO for Hair Care in Latin America, the Marketing Vice President, and the Marketing Director for the company. She has a proven track record of driving brand growth, implementing successful marketing campaigns, and fostering cross-functional collaboration.

Academic Background
Thais holds a Bachelor's degree in Business Administration from the University of São Paulo, with a specialization in Marketing. She has also completed executive education programs at leading institutions, further honing her strategic and leadership capabilities.

Areas of Expertise

• Brand strategy and development

• Consumer insights and market analysis

• Integrated marketing campaign execution

• Digital marketing and e-commerce optimization

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure as CMO for Hair Care in Latin America, Thais spearheaded the launch of a groundbreaking hair care line that achieved double-digit revenue growth in key markets. She also led the digital transformation of the hair care portfolio, resulting in a significant increase in online sales and customer engagement.

Conclusion
Thais Hagge's extensive experience, strategic vision, and proven track record of driving business growth make her a valuable asset in the beauty and personal care industry. As she continues to excel in her current roles, she is poised to make significant contributions to the continued success and expansion of Unilever's brands in Latin America and beyond.