Thais Venturini

Director, Event Marketing & Sponsorships
Miami, Florida, United States

Professional Overview

Thais Venturini is an accomplished event marketing and sponsorship professional with over a decade of experience in the entertainment and consumer goods industries. As the Director of Event Marketing & Sponsorships at Circana, she oversees the development and execution of impactful event strategies that drive brand awareness, engagement, and revenue growth.

Experience Summary

Current Role

As the Director of Event Marketing & Sponsorships at Circana, Thais is responsible for leading a team of event marketing specialists to create and deliver exceptional brand experiences across the company's portfolio of clients. She collaborates closely with cross-functional teams to develop strategic sponsorship plans, negotiate partnership agreements, and measure the effectiveness of event initiatives. Under her leadership, Thais has consistently delivered measurable results, including a 25% increase in event-driven revenue and a 20% improvement in brand sentiment.

Career Progression

Prior to her current role, Thais held several positions within the event marketing and brand management functions at TelevisaUnivision and Anheuser-Busch. As the Director of Event Marketing & Brand Experiences at TelevisaUnivision, she was instrumental in launching a highly successful series of live events that showcased the company's diverse content offerings and engaged its target audience. During her tenure at Anheuser-Busch, Thais progressed from an Events and Programming Manager to a Brand Manager, where she spearheaded innovative sponsorship activations and experiential marketing initiatives that drove significant increases in brand awareness and customer loyalty.

Academic Background

Thais holds a Bachelor of Science degree in Marketing from the University of Miami, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise

• Event strategy and execution

• Sponsorship management and negotiations

• Experiential marketing and brand activation

• Campaign planning and implementation

• Team leadership and cross-functional collaboration

• Data analysis and performance measurement

Professional Impact

Throughout her career, Thais has consistently demonstrated her ability to create and execute event marketing and sponsorship strategies that deliver tangible business results. She has a proven track record of building and leading high-performing teams, fostering strong partnerships with key stakeholders, and driving continuous improvement through data-driven decision-making.

Conclusion

With her extensive experience, strategic mindset, and unwavering commitment to excellence, Thais Venturini is a valuable asset to the Circana team and a respected leader in the event marketing and sponsorship industry. She is poised to continue driving innovative solutions that elevate brand experiences and deliver exceptional value to her clients.