Professional Summary

Professional Overview

Thalyta Pertico is a seasoned marketing professional with over 8 years of experience in the telecommunications and media industries. As the Head of Strategic Marketing for Latam & USA at Novvacore, she is responsible for developing and executing comprehensive marketing strategies to drive business growth across the region.

Experience Summary

Current Role

In her current role at Novvacore, Thalyta leads a team of marketing specialists to develop and implement strategic marketing initiatives. She is responsible for overseeing all aspects of marketing, including brand management, content creation, digital marketing, and event planning. Under her leadership, Novvacore has experienced a significant increase in brand awareness and customer engagement in the Latam and USA markets.

Career Progression

Prior to her current role, Thalyta held various marketing positions at UPIX Networks, GlobeNet Telecom, Via, and Algar Telecom. She has a strong track record of driving successful marketing campaigns, improving customer experience, and leveraging data-driven insights to inform strategic decision-making. Thalyta's diverse experience in the telecommunications and media industries has equipped her with a deep understanding of market trends, consumer behavior, and effective marketing strategies.

Academic Background

Thalyta holds a Bachelor's degree in Business Administration from the University of São Paulo, with a specialization in Marketing and Communication.

Areas of Expertise

• Strategic marketing planning and execution

• Brand management and development

• Digital marketing and social media strategy

• Event planning and execution

• Customer experience optimization

• Data-driven marketing analytics and insights

Professional Impact

Throughout her career, Thalyta has led numerous successful marketing initiatives that have contributed to the growth and success of the organizations she has worked for. At her previous role at UPIX Networks, she spearheaded a comprehensive rebranding campaign that resulted in a 25% increase in brand recognition and a 15% uplift in customer acquisition. At GlobeNet Telecom, she designed and implemented a targeted event strategy that generated over $2 million in new business opportunities.

Conclusion

Thalyta Pertico is a highly accomplished marketing professional with a proven track record of driving business growth and innovation in the telecommunications and media industries. With her strategic vision, data-driven approach, and strong leadership skills, she is well-positioned to continue making a significant impact in her current role at Novvacore and beyond.