Thamy Moas - Influencer Campaign Manager
Professional Overview
Thamy Moas is an experienced Influencer Campaign Manager with a proven track record of driving successful influencer marketing campaigns across the social media landscape. With a strong focus on the gaming and entertainment industries, Thamy brings a unique blend of strategic planning, campaign execution, and data-driven analysis to optimize influencer collaborations and maximize brand visibility.
Experience Summary
Current Role
As the Influencer Campaign Manager at Influur, Thamy is responsible for managing end-to-end influencer marketing initiatives. She works closely with brand partners to identify and secure the most relevant influencers, negotiate contract terms, and oversee the successful deployment of campaigns. Thamy's expertise in leveraging influencer insights and audience analytics has enabled her to consistently deliver impactful results that contribute to her clients' marketing objectives.
Career Progression
Thamy's career journey has been marked by progressive roles within the influencer marketing industry. Prior to her current position, she served as the Influencer Relations Regional Lead for Sub-Saharan Africa at Theogames, where she managed a team of specialists and oversaw the execution of influencer campaigns across the region. She also held the position of Head of Influencer Relations for Brazil and LATAM at Theogames, leading the development and implementation of influencer strategies for the company's clients in these key markets.
Academic Background
Thamy holds a Bachelor's degree in Marketing from the University of Buenos Aires, where she graduated with honors. Her academic background has provided a strong foundation in consumer behavior, digital marketing, and strategic planning, which she has seamlessly applied to her professional endeavors.
Areas of Expertise
- Influencer identification and vetting
- Influencer campaign strategy and execution
- Audience analysis and performance tracking
- Negotiation and contract management
- Cross-cultural communication and collaboration
- Data-driven decision making and reporting
Professional Impact
Throughout her career, Thamy has consistently delivered outstanding results for her clients. In her previous role at Theogames, she spearheaded the development of a comprehensive influencer marketing program that drove a 25% increase in brand awareness and a 30% uplift in social media engagement for a leading gaming publisher. Her ability to navigate the complexities of the influencer landscape and her commitment to data-driven optimization have solidified her reputation as a trusted advisor in the industry.
Conclusion
With her deep expertise in influencer marketing, Thamy Moas is poised to continue driving impactful campaigns and delivering exceptional value to her clients at Influur. Her strategic mindset, data-driven approach, and cross-cultural communication skills make her a valuable asset in the ever-evolving world of social media marketing.
