Overview
The Syndicate is an independent, award-winning entertainment marketing agency founded in 1998. It specializes in comprehensive, integrated marketing programs and has a diverse client base, including consumer brands, TV/streaming networks, record labels, live venues, podcasts, film companies, non-profit organizations, emerging technologies, comedians, and GRAMMY® award-winning artists. The agency is headquartered at 1801 Willow Avenue, Weehawken, NJ 07086.
Key Services Offered
- Brand Strategy
- Consulting
- Digital Marketing & Advertising
- Event Marketing
- Experiential Activations
- Grassroots Marketing / Brand Ambassadors
- Media Planning & Out-of-Home Advertising
- Product Management
- Publicity
- Radio Promotion
- Social Media Marketing & Management
Leadership Team
- Jon Landman, CEO: Over 27 years in brand, live entertainment, and music marketing. Part of the founding team in 1998.
- Tracey Zucatti, COO: 30 years of experience in business strategy and management in music and entertainment industries. Enjoys family, Springsteen, and craft beer.
- Chris Elles, CSO: 30+ years in marketing and strategy for comedy brands and record labels. Background includes being the former Managing Partner of The Laugh Button.
- Graham Rothenberg, President & GM: Over 20 years specializing in music and entertainment marketing. An avid collector of sneakers and records, and a dedicated New York sports fan.
- Bill Burrs, SVP Artist Development: 32+ years in artist promotion. Worked with notable acts like The Strokes, Foo Fighters, and Kings of Leon.
- Rob Gross, SVP Label Services: 21+ years in leadership roles at iconic music labels including Universal and Interscope.
- Jeff Kilgour, SVP Business Development: 27+ years in marketing, licensing, and business development.
- Joe McGinnis, VP Radio Promotion: 15+ years in commercial and non-commercial radio promotion.
- Amy Tremmel, SVP Marketing and Events: 16+ years in digital, entertainment, and events marketing.
Notable Projects and Client Achievements
- Disney Music Group: Grassroots marketing for the release of ‘A Whole New Sound,’ a pop-punk Disney cover album.
- Mon Laferte: PR efforts led to three 2024 Latin GRAMMY nominations.
- 311: Product management for the release of their 14th studio album, ‘Full Bloom.’
- HBO Max's "Hacks": An immersive mobile activation that emulated Deborah Vance’s tour bus, winning recognition at the 2022 CLIO Awards.
- Jane’s Addiction: Product management and PR for their new single “True Love,” supporting their reunion.
- Mondo Cozmo: Digital Marketing and Radio for the release of his LP ‘It’s PRINCIPLE!’
- The Lemon Twigs: Radio promotion for their fifth studio album, ‘A Dream Is All We Know.’
- Ok Cowgirl: PR and Radio campaign for their debut LP ‘Couldn't Save Us From My Gut.’
Company Culture and Values
The Syndicate prides itself on bold collaboration, authenticity, and transforming brands and artists with a raw, determined drive. Their ethos is built around unleashing creativity and achieving brand transformation and fan engagement through innovative strategies.
Metrics and Performance
- 25+ years of experience in music, comedy, and pop culture marketing.
- 8.1 years average client relationship, which is 2.5 times longer than other agencies.
- 4.9 years average account lead tenure across all clients.
Internship and Employment Opportunities
The Syndicate is actively seeking passionate interns and employees in various departments including Marketing, Public Relations, Video, Design & Content Creation, and Radio Promotion. Their current internship programs are open for Fall 2024, emphasizing recruitment of individuals who are enthusiastic about music, comedy, and entertainment.
For more information about their services, team, and employment opportunities, visit their [official website](http://www.thesyn.com) or their [LinkedIn page](https://www.linkedin.com/company/the-syndicate_3).
This profile offers a detailed understanding of The Syndicate’s operations, leadership, and company culture, providing valuable insights for engaging with this influential entertainment marketing agency.
