Theresa Palermo
Director Of Sales Operations, New York, New York, United States
Professional Overview
Theresa Palermo is a seasoned sales operations professional with over 14 years of experience driving revenue growth and operational efficiency for leading digital media companies. As the Director of Sales Operations at Sightly, she oversees the end-to-end sales process, enabling the sales team to deliver exceptional results for clients.
Experience Summary
Current Role
As the Director of Sales Operations at Sightly, Theresa is responsible for developing and implementing sales strategies, optimizing workflows, and driving cross-functional collaboration to support the company's ambitious growth objectives. She has spearheaded the implementation of new CRM and sales enablement tools, resulting in a 25% increase in sales productivity. Theresa also plays a key role in forecasting, reporting, and providing data-driven insights to the executive team.
Career Progression
Prior to her current role, Theresa served as the Director of Account Management at Sightly, where she successfully managed a team of 12 account managers and grew her portfolio of strategic accounts by 35% over two years. She has also held positions as a Senior Account Manager at Sightly and an Account Manager at Channel Factory, where she demonstrated her ability to build strong client relationships and deliver measurable results.
Theresa began her career in the digital media industry as an Associate at Digitas and an Assistant at Omnicom Media Group, gaining valuable experience in client service and account management.
Academic Background
Theresa holds a Bachelor of Arts degree in Marketing from New York University, where she graduated with honors.
Areas of Expertise
- Sales operations strategy and execution
- CRM and sales enablement tools implementation
- Revenue forecasting and reporting
- Cross-functional team leadership and collaboration
- Client relationship management and account growth
- Digital media industry knowledge
Professional Impact
Theresa has been recognized for her ability to drive measurable improvements in sales performance and operational efficiency. She has led the implementation of a new CRM system that has streamlined the sales process, resulting in a 20% increase in lead conversion rates. Theresa has also played a key role in developing and executing successful sales campaigns that have contributed to Sightly's market share growth in the digital advertising industry.
Conclusion
With her extensive experience in sales operations, Theresa Palermo is a strategic and results-driven professional who consistently delivers exceptional value to her organization and clients. Her proven track record of driving innovation, improving operational efficiency, and achieving revenue growth make her a valuable asset to Sightly and the digital media industry.
