Theresa Wieand
Director of National Accounts
Encinitas, California, United States
Professional Overview
Theresa Wieand is an accomplished hospitality industry executive with over 30 years of experience driving sales growth and cultivating strategic partnerships. As the Director of National Accounts at La Quinta Resort & Club, she leverages her deep expertise in account management, business development, and client relations to deliver exceptional results for her organization.
Experience Summary
Current Role
In her role as Director of National Accounts at La Quinta Resort & Club, Theresa is responsible for overseeing the company's portfolio of national accounts, comprising some of the largest corporations and organizations in the United States. She excels at developing and executing tailored sales strategies to secure new business, while also nurturing long-term relationships with existing clients. Under her leadership, Theresa has consistently exceeded revenue targets and expanded the company's market share within the national accounts segment.
Career Progression
Prior to her current role, Theresa held several senior sales and account management positions in the hospitality industry, including Senior Account Executive at La Jolla Beach & Tennis Club, Senior Sales Manager at San Diego Marriott Marquis & Marina, and National Sales Manager at San Diego Tourism Authority. Throughout her career, she has demonstrated a proven track record of driving growth, fostering client partnerships, and leading high-performing teams.
Academic Background
Theresa holds a Bachelor of Science degree in Hospitality Management from the University of California, San Diego, where she graduated with honors.
Areas of Expertise
- Strategic account management
- Business development and new client acquisition
- Hospitality sales and marketing
- Client relationship building and retention
- Team leadership and mentorship
- Data analysis and performance optimization
Professional Impact
Theresa's industry expertise and leadership have been instrumental in her success. She has spearheaded several transformative initiatives, including the implementation of a CRM system that streamlined the company's sales processes and improved customer engagement. Additionally, she has been recognized for her contributions to the industry, serving as a keynote speaker at various hospitality conferences and participating in industry associations.
Conclusion
With her extensive experience, strategic mindset, and unwavering commitment to client success, Theresa Wieand is poised to continue driving growth and innovation within the hospitality industry. Her track record of delivering exceptional results and her ability to build lasting partnerships make her a valuable asset to any organization.
