Therese Hummer

VP of Marketing
Miami, Florida, United States

Professional Overview

Therese Hummer is an accomplished marketing leader with over 15 years of experience driving innovative strategies and delivering impactful results for leading consumer brands. As the VP of Marketing at touchland, she leverages her deep expertise in digital-first marketing, product marketing, and brand building to propel the company's growth and solidify its position as a trailblazer in the consumer goods industry.

Experience Summary

Current Role

In her role as VP of Marketing at touchland, Therese is responsible for overseeing the company's comprehensive marketing strategy, including brand development, digital campaigns, product launches, and customer engagement initiatives. She has successfully spearheaded the brand's expansion into new markets, resulting in a significant increase in brand awareness and customer acquisition. Under her leadership, touchland has experienced remarkable growth, solidifying its position as a trusted and innovative consumer brand.

Career Progression

Prior to her current role, Therese served as the Team Lead for Digital Native Marketing and Innovation at Reckitt, where she was instrumental in driving the company's digital transformation and developing cutting-edge marketing solutions. She also held the position of Director of Product Marketing at Daily Harvest, where she played a pivotal role in the launch and growth of the company's innovative plant-based product line. Earlier in her career, Therese held various marketing roles at Harry's, Inc. and Neutrogena, where she honed her skills in brand strategy, campaign management, and client relationship building.

Academic Background

Therese holds a Bachelor of Arts degree in Marketing from the University of Miami, where she graduated with distinction and received recognition for her academic excellence.

Areas of Expertise

• Digital-first marketing strategy and execution

• Product marketing and brand development

• Consumer insights and data-driven decision making

• Cross-functional collaboration and team leadership

• Innovative marketing campaign design and implementation

Professional Impact

Throughout her career, Therese has demonstrated a track record of driving significant growth and innovation for the brands she has represented. At Reckitt, she led the development and implementation of a groundbreaking digital marketing strategy that resulted in a 25% increase in online sales. During her time at Daily Harvest, she spearheaded the launch of a new product line that exceeded revenue targets by 30% within the first year. Her contributions have earned her recognition as a thought leader in the consumer goods industry, and she is frequently sought out to share her expertise at industry events and conferences.

Conclusion

Therese Hummer is a strategic and results-oriented marketing executive with a proven ability to translate consumer insights into impactful, data-driven strategies. Her passion for innovation, coupled with her deep understanding of the evolving digital landscape, makes her a valuable asset to the companies she serves. As the VP of Marketing at touchland, Therese is poised to continue her trajectory of driving sustainable growth and elevating the brand's position as a leader in the consumer goods industry.