Therese Solgren

Marketing Manager at Operationskonsulterna
Stockholm, Sweden

Professional Overview

Therese Solgren is an accomplished marketing professional with extensive experience in digital marketing, strategic consulting, and content production. As the Marketing Manager at Operationskonsulterna, she spearheads the company's marketing initiatives, driving brand awareness and lead generation in the competitive operations consulting industry.

Experience Summary

Current Role

Marketing Manager, Operationskonsulterna (2021 - Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, including digital campaigns, content creation, and event management.

• Leverages data-driven insights to optimize marketing efforts and deliver measurable results, contributing to Operationskonsulterna's growth and client acquisition.

• Collaborates cross-functionally with the sales and operations teams to align marketing activities with the company's overall business objectives.

Career Progression

Digital Marketing Consultant & Strategic Partner, Self-Employed (2016 - Present)

• Provides strategic and operational marketing support to a diverse portfolio of clients, offering expertise in digital marketing, content creation, and campaign management.

• Helps businesses enhance their online presence, engage target audiences, and drive tangible business outcomes through innovative marketing solutions.

Program Manager, IDG Content & Marketing Services (2015 - 2016)

• Managed the end-to-end delivery of digital marketing programs and content campaigns for IDG's clients, ensuring seamless execution and client satisfaction.

• Collaborated with cross-functional teams to develop and implement effective marketing strategies, leveraging data and analytics to optimize campaign performance.

Customer Experience Manager / Head of Sales Support, IDG Sweden (2013 - 2015)

• Spearheaded the customer experience strategy, implementing processes and tools to enhance client satisfaction and retention.

• Managed the sales support function, providing training and resources to the sales team to improve lead conversion and client relationships.

Academic Background

Bachelor of Arts in Media and Communication Studies, Uppsala University

• Specialized in digital media, content production, and strategic communication.

• Graduated with distinction, demonstrating strong academic performance and a passion for the digital media industry.

Areas of Expertise

• Digital marketing strategy and execution

• Content creation and content marketing

• Campaign management and performance optimization

• Client relationship management and customer experience

• Cross-functional collaboration and project management

Professional Impact

• Consistently delivered measurable marketing results, contributing to client success and business growth.

• Recognized as a strategic marketing partner, driving innovative solutions that have transformed the online presence and lead generation capabilities of her clients.

• Actively engaged in industry events and thought leadership initiatives, sharing insights and best practices to contribute to the marketing community.

Conclusion

Therese Solgren's impressive track record, combined with her deep expertise in digital marketing and strategic consulting, positions her as a valuable asset to Operationskonsulterna and its clients. Her ability to devise and implement effective marketing strategies, coupled with her strong collaborative skills, make her a trusted partner in driving business success.