Thibaut Machet
CEO and Founder, PlayPlay
New York, NY, United States
Professional Overview
Thibaut Machet is an accomplished entrepreneur and digital marketing strategist with over a decade of experience in the media and entertainment industry. As the CEO and Founder of PlayPlay, he leverages his expertise in social media, SEO, and partnership management to drive innovative content strategies and digital growth for his clients.
Experience Summary
Current Role
As the CEO and Founder of PlayPlay, Thibaut is responsible for setting the strategic vision, managing day-to-day operations, and overseeing all aspects of the company's digital marketing solutions. Under his leadership, PlayPlay has established a reputation for delivering measurable results and helping clients effectively engage their target audiences across social media platforms.
Career Progression
Prior to founding PlayPlay, Thibaut held several progressive roles at Eurosport, where he demonstrated his versatility in digital marketing, partnership management, and project management. As the Social Media Director, he spearheaded the company's social media strategy, driving significant growth in audience engagement and online presence. Earlier in his career, Thibaut gained valuable experience in the strategy and marketing departments at Canal Plus, honing his skills in data-driven decision-making and campaign optimization.
Academic Background
Thibaut holds a Master of Science (MSc) in Management from the prestigious EMLYON Business School, where he specialized in strategic and operational marketing.
Areas of Expertise
- Digital marketing strategy and execution
- Social media management and content creation
- Search engine optimization (SEO) and performance marketing
- Partnership development and relationship management
- Cross-functional team leadership and project management
Professional Impact
Throughout his career, Thibaut has consistently delivered impactful results for his employers and clients. At Eurosport, he played a pivotal role in enhancing the company's digital presence and expanding its social media reach, contributing to significant audience growth and increased brand awareness. As the CEO and Founder of PlayPlay, Thibaut has successfully guided the company's strategic direction, fostered a culture of innovation, and empowered his team to devise and implement data-driven digital marketing solutions that drive measurable success for clients.
Conclusion
Thibaut Machet's extensive experience, entrepreneurial mindset, and versatile skill set position him as a dynamic leader in the digital marketing industry. With a proven track record of driving growth and delivering measurable results, he is poised to continue his journey as the CEO and Founder of PlayPlay, helping clients navigate the evolving digital landscape and achieve their marketing objectives.
