Thomas Eccel
Senior Performance Marketing Manager
Bolzano, Trentino-Alto Adige/South Tyrol, Italy
Professional Overview
Thomas Eccel is a seasoned performance marketing professional with over 5 years of experience driving digital strategy and optimization for leading brands. As the Senior Performance Marketing Manager at Jung von Matt IMPACT, he is responsible for spearheading data-driven marketing campaigns that deliver measurable results and maximize return on investment.
Experience Summary
Current Role
As the Senior Performance Marketing Manager at Jung von Matt IMPACT, Thomas is instrumental in developing and executing comprehensive performance marketing strategies for the agency's diverse client portfolio. He oversees all paid media channels, including search, social, and programmatic advertising, using advanced analytics to continuously refine targeting, messaging, and optimization. Under his leadership, the team has consistently exceeded key performance indicators, driving significant increases in website traffic, lead generation, and revenue for clients.
Career Progression
Prior to his current role, Thomas held various performance marketing positions, including SEA Subject Matter Expert and Senior SEA Campaign Manager at Cognizant, where he honed his expertise in search engine advertising (SEA) and optimization. He also gained valuable experience as an Online Marketing Consultant at Accenture, where he provided strategic guidance and implementation support for clients' digital marketing initiatives.
Thomas began his career as a Corporate Online Marketing Intern at Dr. Schär, where he gained hands-on experience in web analytics, content marketing, and digital campaign management. His early exposure to the field of digital marketing laid the foundation for his subsequent career growth and specialization in performance-driven marketing strategies.
Academic Background
Thomas holds a Bachelor's degree in Economics from the University of Bolzano, where he specialized in digital marketing and e-commerce. During his studies, he demonstrated exceptional academic achievement and leadership skills, contributing to various student organizations and initiatives.
Areas of Expertise
- Performance marketing strategy and optimization
- Search engine advertising (SEA) and search engine optimization (SEO)
- Social media advertising and content marketing
- Programmatic advertising and real-time bidding
- Web analytics and data-driven decision making
- Cross-channel campaign management and integration
- Team leadership and client relationship management
Professional Impact
Under Thomas's leadership, the performance marketing team at Jung von Matt IMPACT has achieved remarkable results for clients, consistently exceeding key performance targets and driving significant increases in online traffic, lead generation, and revenue. His expertise in leveraging data-driven insights to inform strategic decisions has been instrumental in the agency's success, and he has made valuable contributions to the professional development of his team members.
Conclusion
With his extensive experience, strong analytical skills, and strategic mindset, Thomas Eccel is a valuable asset to the performance marketing industry. In his current role at Jung von Matt IMPACT, he continues to push the boundaries of digital marketing, delivering innovative solutions that drive measurable business impact for the agency's clients.
