Professional Summary
Professional Overview
Thomas Horak is a seasoned Senior Growth Marketing Manager with a proven track record of driving impactful digital marketing strategies and initiatives. With a strong focus on data-driven growth and audience engagement, he leverages his expertise in the media and technology industries to deliver measurable results for leading organizations.
Experience Summary
Current Role
As the Senior Growth Marketing Manager at Gannett | USA TODAY NETWORK, Thomas is responsible for developing and executing comprehensive growth marketing campaigns across multiple digital platforms. He collaborates closely with cross-functional teams to identify and capitalize on emerging opportunities, optimizing content and marketing strategies to drive user acquisition, retention, and revenue growth.
Career Progression
Prior to his current role, Thomas served as the Senior Manager, Growth Marketing at Industrious, where he led the development and implementation of innovative digital marketing initiatives that contributed to the company's rapid expansion. Before that, he held marketing roles at Babbel, Lacoste, and Lax.com, progressively honing his skills in digital strategy, campaign management, and data analysis. Thomas also gained valuable experience as a Brand and Design Intern at the Brooklyn Nets, where he contributed to the organization's brand-building efforts.
Academic Background
Thomas holds a Master of Science (M.S.) degree in Digital Marketing from Sacred Heart University, where he specialized in leveraging cutting-edge digital tools and techniques to drive business growth. He also earned a Bachelor of Science (B.S.) degree in Marketing from the same institution, further solidifying his academic foundation in strategic marketing principles.
Areas of Expertise
- Digital marketing strategy and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and audience engagement
- Content creation and optimization
- Data analysis and performance reporting
- Cross-functional collaboration and project management
Professional Impact
Throughout his career, Thomas has consistently delivered measurable results for his employers. At Industrious, he spearheaded the implementation of a comprehensive digital marketing strategy that led to a 25% increase in website traffic and a 20% improvement in lead conversion rates. In his previous role at Babbel, he played a key role in the development and optimization of high-performing digital advertising campaigns, contributing to a 35% year-over-year growth in new user acquisition.
Conclusion
With his strong background in digital marketing, data-driven decision-making, and cross-functional collaboration, Thomas Horak is poised to continue driving impactful growth initiatives and delivering exceptional results for Gannett | USA TODAY NETWORK. His versatile skill set and industry experience make him a valuable asset in the evolving media and technology landscape.
