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Thomas Kelly

Chief Executive Officer

Thomas Kelly - Chief Executive Officer, Archetype Themes



Position and Company Overview


Thomas Kelly is the Chief Executive Officer at Archetype Themes, a company renowned for setting industry standards in premium Shopify themes. Archetype Themes is headquartered in Toronto, Canada and has an estimated 19 employees. The firm focuses on user experience, mobile optimization, and design flexibility, contributing to its status as a trusted name in the ecommerce space.

Professional Experience and Expertise


Thomas Kelly brought his expertise from Shopify, where he worked as a Developer and Developer Advocate with a focus on themes, to his current role at Archetype Themes. With nearly 9 years of experience in the industry, Kelly has spearheaded significant initiatives at Archetype, including the largest ever open-source initiative as of May 2024.

He is proficient in Adobe Creative Suite and has a diverse skill set tailored for the ecommerce and web development sectors. Kelly's notable contributions include managing Archetype Devkit, which integrates seamlessly with Shopify's Theme Blocks to streamline theme development and customization.

Key Accomplishments and Initiatives


  • Open-Source Initiatives: Kelly has been instrumental in Archetype Themes' decision to open-source their design and development processes. This initiative underscores the company’s commitment to community-driven innovation.

  • Testing Advocacy: He emphasizes the importance of rigorous testing within theme projects, addressing various data configurations to ensure robust product performance.

  • Product Updates: Under Kelly’s leadership, Archetype Themes rolled out significant updates to their themes in August 2024, including Expanse v5.2.4, Streamline v6.5.1, Fetch v2.2.3, and Impulse v7.5.1.


Industry Engagement and Advocacy


Kelly actively engages with the ecommerce and web development communities. He frequently shares insights and developments through his professional profiles and public speaking engagements. His LinkedIn posts reflect his proactive stance on combating illegal IP resales, a common issue in the ecommerce theme industry.

Language Proficiency


Thomas Kelly is a native or bilingual English speaker and has professional working proficiency in French, which is advantageous for his role within the Montreal-based tech community.

Online Presence and Further Information


Thomas Kelly maintains a robust online presence:




For a detailed overview of his career trajectory and personal insights, the following interviews and videos are noteworthy:



In summary, Thomas Kelly is a pivotal figure in the ecommerce theme development domain, leveraging his extensive experience to lead Archetype Themes towards innovative solutions and community-focused development. His bilingual proficiency and active engagement in professional communities further enhance his efficacy as CEO.