Professional Role and Company Overview
Thomas Vladeck currently serves as Co-Founder and Co-CEO of Recast, a marketing measurement and optimization platform tailored for modern brands. Recast employs cutting-edge statistical methods and advances in machine learning to deliver comprehensive marketing effectiveness analysis, notably through media mix modeling (MMM) and automated marketing data science capabilities. The platform is recognized for its ability to holistically measure marketing spend and translate it into tangible business outcomes such as revenue and new customer acquisition.
Founded in 2018 by Thomas Vladeck and Michael Kaminsky, Recast has established itself as a notable player in marketing analytics, raising $3.4 million in December 2022 at a $25 million post-money valuation. The company has received funding support from prominent venture firms such as Good Friends (founders of Warby Parker and Harry’s). Recast’s core proposition is its position as the most advanced platform to measure marketing effectiveness, as emphasized consistently by Vladeck in recent communications and public posts.
Role and Responsibilities
Thomas Vladeck's leadership at Recast involves strategic oversight and execution of the company’s mission to eliminate wasted marketing spend by providing accurate, near real-time insights into marketing performance. He drives innovation in quantitative marketing analysis, championing the integration of causal inference, statistics, and machine learning within the platform’s methodology.
In parallel with his executive duties, Vladeck is also active in knowledge sharing, producing essays and insights on statistics and marketing effectiveness, and maintains a public presence through platforms such as LinkedIn and Substack (Applied Inference). His thought leadership focuses on the intersection of marketing and data science, stressing rigorous, data-driven decision-making in marketing strategies.
Educational Background and Academic Affiliations
Thomas Vladeck has a multidisciplinary academic foundation relevant to his professional expertise:
- Undergraduate degree from the University of Pennsylvania
- Master’s degree from the London School of Economics
- MBA from The Wharton School, University of Pennsylvania
His academic credibility is further enhanced by his role as an Adjunct Assistant Professor at Columbia Business School’s Decision, Risk, and Operations division, where he imparts knowledge on data science, statistics, and marketing analytics. Vladeck was recognized as a Wharton 2020 Global Fellow, an honor given to outstanding academic and professional performers.
Prior Experience and Achievements
Before co-founding Recast, Thomas Vladeck built a quantitative market research firm that consulted for major clients including Amazon, McKinsey, and Nike, providing deep expertise in statistical modeling and applied marketing science. His prior experience laid the groundwork for Recast’s advanced analytics platform and strategic focus on measurable marketing ROI.
Additionally, he is the Managing Partner of Gradient Metrics, indicating his ongoing involvement in data science solutions beyond Recast. This role complements his leadership at Recast by broadening his scope in analytics and marketing optimization.
Public Presence and Thought Leadership
- Vladeck actively publishes essays and analytical pieces focused on statistics, causal inference, and marketing effectiveness via his Substack publication Applied Inference.
- On LinkedIn and Twitter (X), he shares regular insights on marketing measurement, emphasizing Recast’s unique value proposition as the leading MMM platform.
- Featured in podcasts and interviews, including an episode of AI in Action, he discusses Recast’s capabilities and the future of automated marketing measurement.
- He frequently comments on current industry trends and the application of advanced analytics to improve marketing investment decisions.
Company Growth and Strategic Hiring
Recast continues to experience rapid growth, as highlighted by Vladeck’s public announcements in early 2025 about scaling the customer success team and hiring leadership roles to support the expanding client base. This emphasizes a strong focus on customer engagement and operational excellence to complement product innovation.
Location
Thomas Vladeck is based in Brooklyn, NY, maintaining proximity to major marketing, technology, and financial hubs.
This profile consolidates Thomas Vladeck’s professional and academic credentials, leadership in innovative marketing measurement technology, and active role in advancing data-driven marketing analytics. His combination of executive leadership, academic involvement, and thought leadership positions him as a key figure in marketing measurement and technology-driven optimization.
