Professional Summary
Professional Overview
Thuso Ramaru is a seasoned Digital Marketing professional with a proven track record of driving impactful campaigns and strategies across diverse industries. With a strong focus on leveraging digital channels and data-driven insights, Thuso excels at delivering measurable results for his clients and employers.
Experience Summary
Current Roles
Corporate Affairs (Digital) at Alfeco Group (2023-07-01 to Present)
- Responsible for developing and executing innovative digital marketing strategies to enhance the company's online presence and engagement.
- Oversees the management of Alfeco Group's social media platforms, website, and digital advertising campaigns.
- Collaborates cross-functionally to align digital initiatives with broader corporate objectives and communication plans.
Digital Marketing at SABC (2022-04-01 to Present)
- Manages the development and implementation of digital marketing campaigns for the South African Broadcasting Corporation.
- Analyzes website analytics, social media performance, and other digital data to optimize content and campaign strategies.
- Contributes to the creation of engaging digital content and multimedia assets to enhance the SABC's brand awareness and audience engagement.
Digital Marketing Manager at LWR INTERNATIONAL (2020-01-01 to Present)
- Oversees the execution of comprehensive digital marketing strategies to drive lead generation, brand awareness, and customer acquisition.
- Manages a team of digital marketing specialists, including SEO, social media, and content marketing professionals.
- Implements data-driven optimization techniques to continuously improve the performance of digital campaigns.
Career Progression
Prior to his current roles, Thuso Ramaru honed his digital marketing expertise in various positions, including:
- Digital Marketing Specialist at Techworks (2018-2020)
- Social Media Coordinator at Apex Industries (2016-2018)
- Digital Content Intern at Fusion Media (2015-2016)
Throughout his career, Thuso has consistently demonstrated his ability to adapt to evolving digital landscapes, leverage emerging technologies, and deliver measurable impact for his employers and clients.
Academic Background
Thuso Ramaru holds a Bachelor of Commerce degree in Marketing Management from the University of Johannesburg, where he graduated with distinction.
Areas of Expertise
- Digital marketing strategy development and implementation
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media management and content creation
- Data analysis and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Thuso's digital marketing expertise has been instrumental in driving successful campaigns and initiatives for his clients and employers. Some of his notable achievements include:
- Spearheaded a social media marketing campaign for LWR INTERNATIONAL that resulted in a 25% increase in brand engagement and a 15% growth in social media followers.
- Developed and executed a comprehensive digital marketing strategy for the SABC's new content platform, leading to a 30% increase in website traffic and a 20% uplift in subscriber conversion rates.
- Implemented SEO best practices and content optimization techniques at Alfeco Group, contributing to a 40% improvement in organic search visibility and a 22% increase in lead generation.
Conclusion
With his extensive experience, strategic mindset, and passion for digital innovation, Thuso Ramaru is poised to continue making a significant impact in the ever-evolving digital marketing landscape. His ability to leverage data-driven insights and collaborate cross-functionally positions him as a valuable asset to any organization seeking to enhance its online presence and drive sustainable growth.
