Tiffany Gregory

Performance Marketing Leader with Expertise in Driving Growth for Retail Brands

Professional Overview

Tiffany Gregory is a seasoned performance marketing professional with over 15 years of experience driving digital growth and customer acquisition for leading retail brands. As the Director of Performance Marketing at Pink Lily, she is responsible for overseeing the company's omnichannel marketing strategy, optimizing media channels, and delivering measurable results that support the brand's ambitious growth objectives.

Experience Summary

Current Role

As the Director of Performance Marketing at Pink Lily, Tiffany is responsible for leading the company's performance marketing initiatives across paid search, social media, display advertising, and affiliate channels. She works closely with the marketing and ecommerce teams to develop and execute data-driven campaigns that drive customer acquisition, increase brand awareness, and improve return on ad spend. Under Tiffany's leadership, Pink Lily has achieved _X%_ year-over-year growth in online revenue and a _X%_ increase in new customer acquisition.

Career Progression

Prior to joining Pink Lily, Tiffany held several senior digital marketing roles at prominent retail brands, including Nisolo, Vionic Group, Athleta, and Gap Inc. She has a proven track record of optimizing performance marketing strategies, leveraging data-driven insights to inform decision-making, and leading cross-functional teams to deliver impactful results. Throughout her career, Tiffany has consistently demonstrated her ability to drive measurable growth, with a focus on improving key metrics such as customer acquisition cost, return on ad spend, and lifetime value.

Academic Background

Tiffany holds a Bachelor of Science degree in Marketing from the University of Tennessee, where she graduated with honors.

Areas of Expertise

• Performance marketing strategy and execution

• Paid media optimization (search, social, display, affiliate)

• Customer acquisition and growth marketing

• Data analysis and reporting

• Cross-functional collaboration and team leadership

Professional Impact

• Developed and implemented a comprehensive performance marketing strategy that drove a _X%_ increase in online revenue for Nisolo

• Leveraged data-driven insights to optimize media channels and improve return on ad spend by _X%_ at Vionic Group

• Led the execution of successful customer acquisition campaigns that resulted in a _X%_ lift in new customer growth for Athleta

• Spearheaded the global expansion of Gap Inc.'s digital marketing efforts, contributing to a _X%_ increase in international revenue

Conclusion

Tiffany Gregory is a seasoned performance marketing leader with a proven track record of driving measurable growth for leading retail brands. Her data-driven approach, coupled with her extensive experience in optimizing omnichannel marketing strategies, make her a valuable asset to the Pink Lily team as they continue to expand their reach and compete in the dynamic e-commerce landscape.