Tiffany So

Professional Overview

Tiffany So is a seasoned Business Development Representative with a solid track record of driving growth and revenue for leading technology companies. With expertise in strategic account management, client acquisition, and cross-functional collaboration, she excels at building long-lasting partnerships and delivering impactful results.

Experience Summary

Current Roles

Business Development Representative, Vultr (2024-02-01 to Present)

• Responsible for identifying and cultivating new business opportunities within the cloud computing and infrastructure-as-a-service (IaaS) market

• Leverages strong consultative sales skills to understand client needs and propose tailored solutions that align with their specific requirements

• Consistently exceeds sales targets by developing and executing strategic prospecting plans

Campaign Manager, EngageTech (2024-11-01 to Present)

• Oversees the planning, execution, and optimization of multi-channel marketing campaigns to drive brand awareness and lead generation

• Collaborates cross-functionally with the marketing, sales, and product teams to ensure seamless campaign implementation and timely delivery

• Analyzes campaign performance data to identify areas of improvement and make data-driven decisions to enhance campaign effectiveness

Career Progression

Senior SDR Leader, EngageTech (2024-08-01 to 2024-11-01)

• Managed a team of high-performing sales development representatives (SDRs) to generate qualified leads and successfully book meetings with target accounts

• Provided ongoing coaching and mentorship to improve team productivity and sales skills, leading to a 25% increase in pipeline generation

• Collaborated with the sales and marketing teams to develop and optimize lead qualification processes and nurturing campaigns

Business Development Manager, Hughes (2023-10-01 to 2024-04-01)

• Drove new business acquisition and client retention strategies for the company's satellite communications solutions

• Established and maintained strong relationships with key decision-makers, resulting in the successful closure of several high-value deals

• Developed and implemented innovative sales enablement tools and resources to empower the sales team and enhance the customer experience

Academic Background

Tiffany holds a Bachelor of Science in Business Administration from the University of Kent, where she graduated with distinction.

Areas of Expertise

• Strategic account management

• New business development

• Client acquisition and retention

• Cross-functional collaboration

• Data-driven decision making

• Sales process optimization

• Marketing campaign management

Professional Impact

• Consistently exceeded sales targets by 15-20% through effective prospecting and relationship-building strategies

• Implemented a new lead qualification process that improved the sales team's conversion rate by 30%

• Spearheaded the development of a customer success program that resulted in a 20% increase in client retention and a 12% boost in upsell/cross-sell revenue

Conclusion

Tiffany So is a versatile and results-driven Business Development Representative with a proven track record of driving growth and revenue for leading technology companies. Her deep industry expertise, strategic acumen, and exceptional interpersonal skills make her a valuable asset in any organization seeking to expand its customer base and strengthen its competitive position.