Tiffin Groff
Experienced Marketing and Strategy Executive Driving Growth in the North American Coffee Industry
Professional Overview
Tiffin Groff is a seasoned marketing and strategy executive with over 20 years of experience in the consumer packaged goods (CPG) and coffee industries. As the VP of Marketing and Strategy - Head of North American Coffee at The Kraft Heinz Company, she is responsible for leading the strategic direction and marketing initiatives for the company's coffee portfolio across the North American market.
Experience Summary
Current Role
In her current role, Tiffin oversees all marketing and strategic planning for The Kraft Heinz Company's coffee business in North America. She is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer engagement, and sales growth. Tiffin also leads cross-functional teams to identify and capitalize on emerging market trends, innovate product offerings, and optimize go-to-market approaches to enhance the company's competitive position.
Career Progression
Prior to joining The Kraft Heinz Company, Tiffin held various leadership positions at Peet's Coffee, where she served as the VP and General Manager of the CPG Division and the Coldcraft Beverage Division. In these roles, she was instrumental in expanding the company's retail presence, diversifying product offerings, and implementing successful marketing campaigns that contributed to significant revenue growth. Earlier in her career, Tiffin held marketing and category management roles at Diamond Foods, Inc. and The Clorox Company, further honing her expertise in consumer insights, brand strategy, and channel optimization.
Academic Background
Tiffin holds an MBA from Saint Mary's College of California and a BA in Agricultural Business from California Polytechnic State University-San Luis Obispo. Her academic background provides her with a strong foundation in business strategy, marketing, and the nuances of the food and beverage industry.
Areas of Expertise
- Strategic marketing and brand management
- New product development and innovation
- Consumer insights and market trend analysis
- Channel management and go-to-market strategy
- Cross-functional team leadership and collaboration
- Financial planning and performance optimization
Professional Impact
Throughout her career, Tiffin has demonstrated the ability to drive significant growth and impact within the CPG and coffee industries. At Peet's Coffee, she spearheaded initiatives that resulted in double-digit revenue and market share increases for the company's CPG and Coldcraft Beverage divisions. In her current role at The Kraft Heinz Company, Tiffin is leveraging her industry expertise and strategic vision to further strengthen the company's position in the North American coffee market.
Conclusion
Tiffin Groff is a highly accomplished marketing and strategy executive with a proven track record of delivering measurable results in the CPG and coffee industries. With her deep understanding of consumer trends, market dynamics, and the ability to lead cross-functional teams, Tiffin is well-positioned to drive continued growth and innovation for The Kraft Heinz Company's coffee portfolio in North America.
