Tim Greaves is an accomplished marketing executive with over 15 years of experience in the music industry. As the VP of Global Sync Marketing at Concord Label Group, he oversees the strategic development and execution of sync placement and licensing initiatives for the company's diverse portfolio of artists and catalogs across film, television, advertising, and digital media.
Experience Summary
Current Role
In his current position, Tim is responsible for leading Concord's global sync licensing efforts, driving revenue growth through strategic partnerships and innovative deal structures. He has spearheaded numerous high-profile sync placements, securing prominent music placements in popular TV shows, blockbuster films, and global advertising campaigns. Under his leadership, Concord's sync business has experienced significant year-over-year growth, solidifying the company's reputation as a premier partner for music licensing.
Career Progression
Prior to his current role, Tim held senior marketing positions at leading music companies, including Vice President of Sync Marketing at Concord and Senior Director of Marketing, Film and Television at BMG. He has a proven track record of developing and implementing successful sync marketing strategies, fostering strong industry relationships, and identifying new revenue streams. Tim's earlier experience includes roles in synchronization management, A&R, and music publishing, providing him with a well-rounded understanding of the music business ecosystem.
Academic Background
Tim holds an MBP (Master of Business and Production) in Music Business from the prestigious Musicians Institute, where he specialized in the business and operational aspects of the music industry.
Areas of Expertise
- Sync licensing and placement strategy
- Music catalog management and monetization
- Film, television, and advertising industry partnerships
- Revenue generation through innovative deal structures
- Data-driven marketing and analytics
- Team leadership and cross-functional collaboration
Professional Impact
Throughout his career, Tim has been instrumental in securing high-profile sync placements for Concord's diverse artist roster, contributing to the company's reputation as a leading global music licensing partner. His strategic initiatives have driven significant revenue growth and expanded the reach of Concord's music catalog across various media platforms. Tim is widely recognized as an industry thought leader and regularly speaks at industry conferences, sharing his expertise and insights with peers and aspiring professionals.
Conclusion
With his extensive experience, industry expertise, and proven track record of success, Tim Greaves is poised to continue driving the growth and success of Concord's global sync marketing initiatives. His innovative approach, strong industry relationships, and commitment to delivering results make him a valuable asset to the Concord Label Group and the broader music industry.
