Tim Rocklage

Associate Creative Director

Professional Overview
Tim Rocklage is an experienced creative professional with a strong track record of delivering impactful marketing and advertising solutions. As the Associate Creative Director at Critical Mass, he leverages his expertise in visual design, digital strategy, and campaign development to drive success for the agency's diverse client base.

Experience Summary

Current Role
In his current role as Associate Creative Director at Critical Mass, Tim is responsible for leading cross-functional teams in the ideation, design, and execution of innovative digital campaigns. He collaborates closely with clients to understand their unique business objectives and translates these into compelling, award-winning creative work. Under Tim's leadership, his teams have consistently delivered measurable improvements in brand awareness, customer engagement, and revenue growth for leading brands.

Career Progression
Prior to joining Critical Mass, Tim held senior creative positions at several prominent marketing agencies, including Weber Shandwick, Match Marketing Group, and Walton Isaacson. As a Senior Art Director, he honed his skills in visual design, conceptual thinking, and campaign management, contributing to the successful launch of impactful, award-winning campaigns for a diverse range of clients. Throughout his career, Tim has demonstrated a keen ability to adapt to evolving industry trends and client needs, consistently delivering exceptional work that drives tangible business results.

Academic Background
Tim holds a Bachelor of Fine Arts degree in Graphic Design from the University of Illinois at Chicago, where he graduated with Honors. His specialized educational background has provided him with a strong foundation in visual communication, digital design, and creative problem-solving.

Areas of Expertise

• Digital and traditional advertising

• Visual design and art direction

• Campaign conceptualization and implementation

• Cross-functional team leadership and collaboration

• Client relationship management and strategic partnerships

Professional Impact
During his tenure at Weber Shandwick, Tim led the creative development for a highly successful rebranding campaign for a leading healthcare provider, which resulted in a 25% increase in brand awareness and a 15% boost in patient acquisition. At Walton Isaacson, he spearheaded the creation of a groundbreaking social media campaign for a major automotive client, earning industry recognition and driving a 20% lift in online engagement.

Conclusion
With a proven track record of driving creative excellence and delivering measurable business impact, Tim Rocklage is poised to continue his successful career as the Associate Creative Director at Critical Mass. His passion for innovation, commitment to collaboration, and deep understanding of the evolving marketing landscape make him a valuable asset to the agency and its clients.