Professional Summary

Professional Overview

Tim Vanderhook is the Co-Founder and Chief Executive Officer of Viant Technology, a leading advertising technology company. With over 20 years of industry experience, Vanderhook is a recognized expert in digital advertising, data-driven marketing, and technology-enabled business solutions.

Experience Summary

Current Role

As Co-Founder and CEO of Viant Technology, Vanderhook is responsible for driving the company's strategic vision, product innovation, and overall business growth. Under his leadership, Viant has emerged as a prominent player in the programmatic advertising landscape, leveraging its proprietary people-based platform to deliver data-driven, audience-centric solutions to global brands and agencies.

Career Progression

Vanderhook's entrepreneurial career began in 1999 when he co-founded Specific Media, a pioneering digital advertising network. As CEO, he guided the company's transformation into a leading independent digital media and technology platform, culminating in its acquisition by Viant in 2014. Following the acquisition, Vanderhook became the Co-Founder and CEO of the combined entity, Viant Technology.

In addition to his professional responsibilities, Vanderhook serves on the Board of Trustees at Chapman University, where he provides strategic guidance and oversight to support the institution's academic and research initiatives.

Academic Background

Vanderhook holds a Bachelor of Science degree from Chapman University, where he majored in Business Administration with a concentration in Marketing.

Areas of Expertise

Vanderhook's areas of expertise include digital advertising, programmatic media buying, data-driven marketing, audience targeting, and technology-enabled business solutions. He is known for his ability to identify and capitalize on emerging market trends, driving innovation and sustainable growth within the advertising technology sector.

Professional Impact

Under Vanderhook's leadership, Viant Technology has become a leading independent advertising technology platform, serving global brands and agencies with its people-based marketing solutions. The company has consistently delivered strong financial performance, with a focus on innovation and customer-centric service.

Conclusion

With his extensive experience, entrepreneurial mindset, and deep industry expertise, Tim Vanderhook is well-positioned to continue driving Viant Technology's growth and evolution as a prominent player in the dynamic advertising technology landscape.