Professional Summary
Professional Overview
Tim White is an experienced marketing executive with a proven track record of driving growth and leading high-performing teams. As the VP of Marketing at SnapLogic, he is responsible for overseeing all marketing initiatives, including brand strategy, demand generation, and customer engagement. With a strong focus on data-driven decision making and a deep understanding of the technology industry, Tim has consistently delivered measurable results that have positively impacted business performance.
Experience Summary
Current Role
As the VP of Marketing at SnapLogic, Tim is responsible for leading the company's global marketing efforts. He oversees a team of marketing professionals and works closely with cross-functional partners to develop and execute integrated marketing strategies that drive customer acquisition, retention, and brand awareness. Under his leadership, SnapLogic has seen a significant increase in lead generation, website traffic, and customer engagement.
Career Progression
Prior to joining SnapLogic, Tim served as the Director of Marketing at People.ai, where he was instrumental in positioning the company as a leader in the AI-powered sales and marketing automation space. Before that, he held marketing leadership roles at SAP and Betts, where he spearheaded successful campaigns and initiatives that contributed to the companies' growth and market expansion.
Tim began his career at eHealth Inc., where he progressed from a Sales Development Representative to a Senior Account Executive and Marketing Manager, gaining valuable experience in both sales and marketing functions.
Academic Background
Tim holds a Bachelor's degree in Business Administration from the University of California, Berkeley, with a concentration in Marketing. During his time at UC Berkeley, he was actively involved in the student-run marketing club and received recognition for his academic achievements.
Areas of Expertise
- Strategic marketing planning and execution
- Demand generation and lead management
- Content creation and digital marketing
- Brand building and positioning
- Marketing analytics and performance optimization
- Cross-functional collaboration and team leadership
Professional Impact
Throughout his career, Tim has demonstrated a strong ability to drive measurable marketing impact. At People.ai, he spearheaded a highly successful rebranding initiative that increased brand awareness and led to a significant increase in website traffic and lead generation. At SAP, he developed and implemented a targeted account-based marketing program that resulted in a 25% increase in pipeline generation.
Conclusion
Tim White is a seasoned marketing executive with a proven track record of driving growth and delivering measurable results. With his extensive experience in the technology industry, data-driven approach, and strong leadership skills, Tim is well-positioned to continue driving the success of SnapLogic's marketing efforts and contributing to the company's overall growth and market dominance.
