Timothy Coyle
Director, Brand & Digital Marketing – Carl's Golfland
[LinkedIn Profile](http://www.linkedin.com/in/timothy-coyle-0a536a12a)
Executive Summary
Timothy Coyle is the Director of Brand & Digital Marketing at Carl’s Golfland, a prominent specialty golf retailer headquartered in Bloomfield Township, MI. Based in the Detroit Metropolitan Area, Mr. Coyle brings over a decade of marketing leadership, with demonstrated expertise in digital strategy, brand development, and retail customer engagement within the golf industry. He has held this position since July 2010, demonstrating stability and longstanding influence over Carl’s Golfland’s brand direction and digital presence.
Professional Profile
Current Role: Director, Brand & Digital Marketing
- Company: Carl’s Golfland
- Location: Detroit Metropolitan Area
- Tenure: Since July 2010
- Team Structure: Reports as part of Carl’s Golfland’s core leadership; key digital and brand strategy counterpart to other business unit directors.
- Direct Reports & Collaborators: Works cross-functionally with e-commerce, merchandising, and technical operations staff (including Online Sales & Purchasing, Content & Engagement, Operations, and Buying teams).
Primary Responsibilities:
- Oversight of all digital marketing initiatives, including e-commerce strategy, online brand messaging, and customer engagement.
- Leadership of the brand’s digital transformation, including optimization of the company website and integration of digital tools.
- Direct involvement in omni-channel marketing campaigns to support both in-store and online sales growth.
- Strategic branding initiatives to maintain Carl’s Golfland’s position as a market leader in golf retail.
Previous Experience
- Brand & Digital Marketing Manager, Carl’s Golfland
- Graphic Design Intern, Old Town Commercial Association
- Public Relations Intern, The Rossman Group
Education
- Bachelor of Arts, Advertising – Michigan State University
Company Profile: Carl’s Golfland
Founded: 1958
Primary Industry: Golf Retail; Apparel & Fashion
Headquarters: Bloomfield Township, Michigan
Employees: 51–200
Retail Locations: 2 (Bloomfield Hills—with headquarters, Plymouth at Saint John’s)
Distribution Center: Added in 2021
Key Features:
- Exclusive retailer of brand-name OEM golf equipment and apparel.
- Advanced practice facilities at both retail locations, including grass tees, sand bunkers, chipping/putting areas, and year-round heated/covered practice spaces.
- Free custom club fitting with industry-standard launch monitor technology (TrackMan, 3-trak).
- Staffed by PGA Class A Professionals for lessons and customer education.
- Recognized on Golf World’s “100 Best” list annually since 1985; received Golf Digest’s “100 Best Fitters in America” award in 2011 for both locations.
Digital & E-Commerce Presence:
- E-commerce platform featuring over 35,000 golf products.
- Integration of promotional digital marketing (e.g., holiday promotions, free shipping offers, clearance sales).
- In-house customer service and fulfillment teams at the distribution center ensure full control over the customer experience.
Notable Leadership Team (Context for Collaboration/Influence)
- Casey Baker: Chief Operating Officer
- Scott Morrow: Director, E-Commerce
- Brian Tajer: Vice President, Technical Operations
- Derek Bildstein: Vice President, Merchandising
- Dan Wood: Online Sales & Purchasing Manager
Timothy Coyle is centrally positioned to influence multi-departmental online and offline initiatives with both strategic and tactical control over digital and brand assets.
Strategic Insights
Timothy Coyle’s dual experience in brand leadership and digital marketing positions him as a primary decision-maker for all initiatives tied to online brand growth, digital tool adoption, and customer experience innovation at Carl’s Golfland. His educational background in advertising and hands-on experience with both digital transformation and physical retail operations equip him to evaluate new marketing platforms, analytics solutions, or customer engagement technologies that can reinforce Carl’s Golfland’s leadership in a competitive retail segment.
The company’s investments in digital commerce, advanced customer fitting technology, and high-touch service model suggest a strong emphasis on delivering premium customer experiences. Mr. Coyle’s priorities likely include ROI-driven marketing automation, omnichannel integration, and the pursuit of cutting-edge strategies for customer acquisition and retention—especially given the highly seasonal and brand-conscious nature of the golf industry.
Contact Information and Collaboration:
Timothy Coyle can be reached through Carl’s Golfland headquarters in Bloomfield Township. He actively collaborates with product, technical, and operations leadership, making him a key influencer for external partnerships in the marketing and retail technology spaces.
Profile Last Verified: Multiple sources including LinkedIn, theorg.com, and official Carl’s Golfland team pages.
LinkedIn Connections: 91+
Notable Skills: Digital strategy, brand management, e-commerce, customer engagement, advertising, retail marketing.
