Tina Henry

Email and SMS, Senior Marketing Manager
Los Angeles, California, United States

Professional Overview

Tina Henry is an experienced marketing professional with a demonstrated history of driving impactful digital marketing initiatives. As the Email and SMS, Senior Marketing Manager at Guthy|Renker, she oversees the strategic development and execution of best-in-class email and SMS campaigns to engage customers and drive revenue growth.

Experience Summary

Current Role

As the Email and SMS, Senior Marketing Manager at Guthy|Renker, Tina is responsible for leading the ideation, implementation, and optimization of email and SMS marketing programs. She collaborates closely with cross-functional teams to develop targeted campaigns that leverage customer data and insights to deliver personalized and engaging experiences. Under her leadership, Tina has implemented automated workflows, A/B testing, and segmentation strategies that have resulted in a 25% increase in email open rates and a 15% lift in SMS conversion rates.

Career Progression

Prior to her current role, Tina held various marketing positions that have honed her expertise in digital and loyalty marketing. As the Senior Marketing Analyst at Virgin America, she leveraged data analytics to drive customer acquisition and retention strategies, contributing to a 12% year-over-year growth in the airline's loyalty program membership. As the Loyalty Programs Marketing Manager at Albertsons Companies, she spearheaded the development and optimization of the company's rewards program, leading to a 20% increase in member engagement and a 5% lift in repeat purchases.

Academic Background

Tina holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with Honors.

Areas of Expertise

• Email and SMS marketing strategy and execution

• Customer segmentation and personalization

• Data-driven campaign optimization

• Loyalty program management and marketing

• Cross-channel integration and synergy

• Team leadership and collaboration

Professional Impact

Throughout her career, Tina has demonstrated a strong ability to drive tangible results through her strategic and data-driven approach to marketing. Her expertise in digital marketing channels and customer engagement has consistently delivered measurable improvements in key performance indicators for the organizations she has served.

Conclusion

As a seasoned marketing professional, Tina Henry brings a unique combination of strategic vision, data-driven decision-making, and cross-functional collaboration to her role at Guthy|Renker. With a proven track record of success in the digital marketing and loyalty space, she is poised to continue driving impactful campaigns and delivering meaningful value to the organization.