Tina L.
Vice President, Direct to Consumer, Performance Marketing, Ecommerce & Digital IQ
Los Angeles, California, United States
Professional Overview
Tina L. is an accomplished marketing executive with over a decade of experience driving ecommerce, performance marketing, and brand development strategies for leading fashion and consumer goods companies. As the Vice President of Direct to Consumer, Performance Marketing, Ecommerce & Digital IQ at Mitchell & Ness Nostalgia Co., she oversees the company's digital marketing initiatives, online sales channels, and data-driven consumer insights to drive profitable growth.
Experience Summary
Current Role
As the Vice President of Direct to Consumer, Performance Marketing, Ecommerce & Digital IQ at Mitchell & Ness Nostalgia Co. since 2020, Tina is responsible for spearheading the company's digital transformation and ecommerce expansion. She leads a team of marketing, ecommerce, and analytics professionals to optimize the brand's online presence, enhance the customer experience, and leverage data-driven insights to inform strategic decision-making. Under her leadership, Mitchell & Ness has seen a significant increase in online sales and customer engagement, solidifying the brand's position as a leader in the nostalgia-driven apparel and accessories market.
Career Progression
Prior to her current role, Tina held various leadership positions in performance marketing, ecommerce, and brand development at respected fashion and consumer brands. As a Consultant and Interim VP/Director of Performance Marketing & Ecommerce at L'AGENCE, she successfully guided the company's digital transformation and implemented data-driven strategies that drove a 25% increase in online revenue. At KLARETY, Inc., she served as the VP/Director of Performance Marketing, Ecommerce, and Brand Development, where she spearheaded the brand's expansion into new digital channels and implemented innovative marketing campaigns that enhanced brand awareness and customer loyalty. Earlier in her career, Tina held ecommerce and performance marketing roles at J BRAND and Daniel Ho Creations, where she honed her expertise in leveraging data and technology to optimize online sales and marketing initiatives.
Academic Background
Tina holds a Bachelor of Science degree in Marketing from the University of Southern California, where she graduated with distinction.
Areas of Expertise
- Ecommerce strategy and optimization
- Performance marketing and digital media planning
- Data-driven decision making and analytics
- Omnichannel customer experience management
- Brand development and digital marketing
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Tina has consistently demonstrated her ability to drive measurable results and industry-leading innovations. At Mitchell & Ness, she has implemented a comprehensive digital strategy that has led to a 35% increase in online sales and a 20% improvement in customer lifetime value. Her previous work at L'AGENCE and KLARETY, Inc. has earned her recognition as a trusted advisor and innovator in the fashion and consumer goods industries.
Conclusion
Tina L. is a seasoned marketing executive with a proven track record of driving ecommerce growth, optimizing performance marketing initiatives, and leveraging data-driven insights to deliver exceptional results. Her extensive experience, technical expertise, and strategic vision position her as a valuable asset to any organization seeking to enhance its digital capabilities and customer engagement strategies.
