Tina Morarity-Breunig
VP of Marketing & Sales Operations at Netformx
Professional Overview
Tina Morarity-Breunig is a seasoned marketing and sales operations executive with over 20 years of experience driving growth and operational excellence across the technology and consumer products industries. As the VP of Marketing & Sales Operations at Netformx, she is responsible for overseeing the company's global marketing strategy, brand management, and sales support functions.
Experience Summary
Current Role
As the VP of Marketing & Sales Operations at Netformx, Tina is responsible for leading the company's marketing and sales operations teams. In this role, she has implemented innovative demand generation strategies, optimized the sales pipeline, and improved operational efficiencies, contributing to Netformx's consistent year-over-year revenue growth. Tina's strategic vision and data-driven approach have been instrumental in strengthening the company's market position and enhancing its competitive advantage.
Career Progression
Prior to joining Netformx, Tina owned and operated her own marketing consultancy, TMB Marketing, where she provided strategic guidance and tactical support to clients in the consumer and technology sectors. She also held various leadership positions, including Event Director at TeleManagement Forum and Worldwide Tradeshow Manager at Agilent Technologies. Throughout her career, Tina has demonstrated a track record of driving organizational transformation, optimizing marketing and sales processes, and delivering measurable business results.
Academic Background
Tina holds a Bachelor of Arts degree in Business Administration from the University of California, Davis, where she graduated with honors. She has also completed various professional development programs in digital marketing, sales management, and strategic leadership.
Areas of Expertise
- Marketing strategy and brand management
- Demand generation and lead management
- Sales operations and process optimization
- Cross-functional team leadership and collaboration
- Data analytics and performance measurement
- Change management and organizational transformation
Professional Impact
During her tenure at Netformx, Tina has spearheaded the company's rebranding initiative, which resulted in a 25% increase in website traffic and a 20% improvement in marketing-qualified leads. She has also implemented a sales enablement program that has increased the sales team's productivity by 18% and contributed to a 15% year-over-year growth in revenue.
Conclusion
Tina Morarity-Breunig is a dynamic marketing and sales operations executive with a proven track record of driving business growth and operational excellence. Her strategic vision, data-driven approach, and strong leadership skills have made her a valuable asset to Netformx and have positioned her as a respected industry leader.
