Tina Nayak - Co-Founder & CEO, Startup Mentor, and Industry Ambassador

Professional Overview

Tina Nayak is a seasoned entrepreneur, product marketing expert, and growth strategist with over 15 years of experience in the technology and startup ecosystem. As the Co-Founder and CEO of Useristics, she leads a team that helps SaaS companies accelerate their growth through data-driven product marketing and user acquisition strategies. Additionally, Tina serves as a Startup Mentor for Product Led Growth and Product Marketing at Silicon Allee, sharing her expertise with early-stage founders. She also holds the prestigious role of Asia Berlin Ambassador, where she bridges the gap between the startup communities in Asia and Europe.

Experience Summary

Current Roles

Co-Founder & CEO, Useristics (2020 - Present)

• Leads a team of experts in developing and executing data-driven product marketing and user acquisition strategies for SaaS companies

• Responsible for setting the strategic vision, driving innovation, and ensuring the delivery of exceptional customer experiences

• Has helped numerous clients achieve significant growth in their user base and revenue

Startup Mentor, Silicon Allee (2020 - Present)

• Provides mentorship and guidance to early-stage founders on product-led growth and product marketing

• Shares best practices, industry insights, and strategic advice to help startups scale their businesses effectively

Asia Berlin Ambassador, AsiaBerlin (2020 - Present)

• Serves as a bridge between the startup communities in Asia and Europe, facilitating knowledge sharing and collaboration

• Organizes events, workshops, and networking opportunities to foster cross-cultural connections and drive innovation

Career Progression

Board Member, AsiaBerlin (2020 - 2022)

• Contributed to the strategic direction and decision-making of the organization, which aims to connect the startup ecosystems of Asia and Europe

Founding Director, Volument (2022 - 2023)

• Played a key role in establishing the product marketing and growth strategy for this innovative startup

Mentor, Techstars (2018 - 2022)

• Provided mentorship and guidance to early-stage startups, helping them to refine their product, marketing, and growth strategies

Head of Product Marketing and User Acquisition (Growth), Preply (2017 - 2018)

• Spearheaded the development and implementation of effective product marketing and user acquisition strategies, driving significant growth for the company

VP Growth Marketing, RentoMojo (2016 - 2017)

• Developed and executed data-driven growth marketing strategies, resulting in a substantial increase in user acquisition and retention

Manager - Consumer Marketing, Twitter (2014 - 2015)

• Played a crucial role in the strategy and execution of consumer-facing marketing campaigns, contributing to the platform's user growth and engagement

Academic Background

Tina holds a Bachelor's degree in Commerce from Mumbai University, where she graduated with distinction.

Areas of Expertise

• Product marketing and growth strategy

• Data-driven user acquisition and retention

• Startup mentorship and advisory

• Cross-cultural business development

• Strategic partnership and ecosystem building

Professional Impact

• Helped numerous SaaS companies achieve significant growth in their user base and revenue through data-driven product marketing and user acquisition strategies

• Contributed to the strategic direction and growth of the AsiaBerlin network, fostering connections between the startup ecosystems of Asia and Europe

• Provided valuable mentorship and guidance to early-stage founders, enabling them to refine their product, marketing, and growth strategies

Conclusion

With her deep expertise in product marketing, growth strategy, and startup advisory, Tina Nayak is a respected leader in the technology and startup ecosystem. As the Co-Founder and CEO of Useristics, she continues to drive innovation and help SaaS companies scale their businesses effectively. Through her roles as a Startup Mentor and Asia Berlin Ambassador, Tina is also committed to empowering the next generation of entrepreneurs and fostering cross-cultural collaboration.