Tinu Bruchanova

President & CEO
Halifax Regional Municipality, Nova Scotia, Canada

Professional Overview

Tinu Bruchanova is a seasoned executive with a proven track record of driving strategic growth and operational excellence. As the President and CEO of MediaBonnet, she leverages her extensive expertise in the technology and telecommunications industries to spearhead innovative initiatives and deliver exceptional value for her clients. Tinu also serves as a Strategy Consultant and Program Auditor at ISSI (Information Security Systems International), where she provides strategic guidance and expertise to organizations navigating complex digital landscapes.

Experience Summary

Current Roles

President & CEO, MediaBonnet (2023-11-01 to Present)

• Responsible for setting the strategic direction and overseeing the day-to-day operations of the digital media and marketing agency

• Leads the development and implementation of bold, data-driven strategies to drive revenue growth and elevate the company's market position

• Fosters a collaborative, high-performance culture that empowers cross-functional teams to deliver exceptional client experiences

Strategy Consultant & Program Auditor, ISSI (Information Security Systems International) (2023-04-01 to Present)

• Provides strategic consulting and program auditing services to help organizations enhance their cybersecurity posture and mitigate emerging threats

• Collaborates with C-suite executives to develop comprehensive digital transformation roadmaps that align with business objectives

• Conducts in-depth security assessments and program audits to identify vulnerabilities and implement robust, cost-effective solutions

Career Progression

Senior Account Manager Enterprise, TELUS (2019-03-01 to 2022-04-01)

• Successfully managed a portfolio of enterprise-level clients, driving revenue growth and maintaining strong customer relationships

• Spearheaded the development and implementation of tailored solutions to address clients' complex telecommunications and IT requirements

• Demonstrated exceptional sales and negotiation skills, consistently exceeding quarterly and annual targets

Member Success Lead, Digital Nova Scotia (2018-09-01 to 2019-02-01)

• Played a pivotal role in enhancing member engagement and satisfaction for the province's leading digital technology association

• Developed and executed comprehensive programs to support the professional development and growth of Digital Nova Scotia's members

• Fostered collaborative partnerships with industry stakeholders to drive the organization's strategic initiatives

Sales Operations Manager, ABM Integrated Solutions (2017-11-01 to 2018-08-01)

• Streamlined sales processes and implemented data-driven strategies to improve operational efficiency and sales team productivity

• Provided sales support and training to ensure the field sales team delivered consistent, high-quality customer experiences

• Collaborated cross-functionally to develop and launch innovative sales enablement tools and resources

Academic Background

• Bachelor of Commerce (B.Com.), Marketing and Management Information Systems, Dalhousie University

Areas of Expertise

• Strategic planning and execution

• Digital transformation and technology integration

• Cybersecurity and risk management

• Operational optimization and process improvement

• Customer relationship management and client success

• Sales and account management

Professional Impact

• Spearheaded the development and implementation of a comprehensive digital marketing strategy that drove a 25% increase in lead generation for a major client

• Conducted a comprehensive security assessment and program audit for a leading financial institution, resulting in the identification and remediation of critical vulnerabilities

• Implemented a sales enablement platform that streamlined the sales process, leading to a 15% improvement in sales team productivity

Conclusion

With her extensive experience, strategic vision, and exceptional leadership skills, Tinu Bruchanova is poised to continue driving transformative change and delivering exceptional value for her clients. As she navigates her career trajectory, Tinu remains focused on leveraging her expertise to help organizations navigate complex digital landscapes, enhance their cybersecurity posture, and achieve their strategic objectives.